Associate Director, B2B Experiential Marketing - SXM Media

SiriusXM and Pandora have joined together to create the leading audio entertainment company in the U.S. Together, we are uniquely positioned to lead a new era of audio entertainment by delivering the most compelling subscription and ad-supported audio experiences to millions of listeners -- in the car, at home and on the go. Our talent, content, technology and innovation continue to be at the forefront, and we want you to be a part of it! Check out our current openings below and at www.siriusxm.com/careers.

Position Summary

SXM Media is seeking a creative and strategic experiential marketer who will play a key role in positioning SXM Media as a thought leader in the marketing and digital audio advertising world -  ultimately raising brand awareness of SXM Media and influencing sales pipeline through in-person and digital experiences.  Responsibilities will include creation of goals, approach, audience targets, positioning, project management, creative guidance and overall communication and engagement strategy, while simultaneously leading a team of 2-3 experiential marketers. Reporting to the VP B2B Marketing, this role is responsible for driving and executing brand experiential strategies for industry moments, thought leadership opportunities, O&O events, and partner activations. The right person for this role is highly strategic, creative, collaborative, dynamic and inspiring and will work closely with the VP to help “bring to life”  SXM Media’s differentiation story, marketplace narratives and content and consumer products to agencies, advertisers and the industry at large.  To be successful you will need to bring a creative approach to developing on-brand experiences, understand how experiential leads to influencing revenue, relationships and brand perception, and bring a high level of knowledge of our business, client roster and competitive intel. 

Duties and Responsibilities:

• Partner with Associate Director of Industry Partnerships & Strategy in developing and executing measurable, impactful and integrated on-brand experiential plans, activations and strategy - inclusive of industry tentpoles (Cannes, CES), proprietary opportunities, annual sales conference - tied to business priorities and messages and differentiates SXM Media in the market. 
• Identify new opportunities and sell in the industry events where SXM Media needs presence, from concept to execution
• Create and contribute to content programming - event theme and messaging, speaker recommendations and support, interactive production elements and live performances
• Propose programming and leadership involvement in external forums that positions SXM Media  prominently in market
• Develop solid communications that Inform and update executives, stakeholders, sales and client partners (when necessary) on experiential strategy plans, and performance.
• Effectively manage cross-functional teams, workstreams, and timelines to ensure internal alignment and overall success. Ensure all investments are ROI positive and aligned to business objectives
• Lead all logistical production aspects of experiential projects, including production budgets, vendor relationships, fabrication and successful installation/launch
• Lead a team of 2-3 experiential marketers, and agencies as needed

Minimum Qualifications: 

• 8+ years of deep B2B industry knowledge and demonstrated success in executing experiential marketing and brand experiences within media brands. 
• Deep knowledge of experiential and virtual production, industry experts & talent, vendors, and the latest in creative production

Requirements and General Skills:

• Excellent communication skills extending from visual presentations to copywriting to speech preparation and more
• Superior project management skills and experience, including managing multiple internal contributors, executives, peers, stakeholders, and project simultaneously
• Ability to partner with peers, leaders and executives, earn their trust and execute deliverables, with the input and partnership of cross-functional team
• Autonomous and flexible, with capability to manage moving targets and still meet goals

Supervisory Responsibilities:

• The Associate Director will manage 2-3 direct reports

Technical Skills:

• Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access).

More details about our company benefits can be found here!

Our goal at SiriusXM+Pandora is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM+Pandora is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.