Associate Marketing Manager
TLDR
Drive user acquisition for mobile games through Facebook campaigns, ad-budget planning, creative concepts, copywriting, and lapse reactivation.
Moonfrog was founded in late 2013 by experienced game developers with the mission of radicalizing mobile gaming in India by making entertainment accessible to everyone. Since the success of our game Teen Patti Gold (Indian Poker) and Smash Cricket, we’ve aspired to build the largest game distribution platform that can support tens and millions of users on a daily basis! Moonfrog has created a unique and powerful engineering and product capabilities optimized for Indian audiences. Moonfrog has been able to break away from the crowd by demonstrating the ability to monetize gaming needs of the Indian audiences better than any other game developer by a significant margin. It is no surprise that we are backed by leading venture capitalists like Sequoia Capital and Tiger Global, who share our passion bring the world-class gaming to the Indian audience. We are aggressively expanding by hiring top talent and developing new to path-breaking games for next 500 million Indian smartphone users
In this role you will be responsible for:
- Driving User Acquisition for existing games by running campaigns on different channels like Facebook to acquire high-value users who will contribute to the bottom line and top line of the company.
- Monthly planning of where to spend ad budgets to create the most value.
- Work with the Creative Artists and create cool advertisements by providing concepts and ideas to the creative artist to execute and writing copy for the same.
- Work closely with the product team to re-activate lapsers.
Your background:
- Have at least a year of experience in a gaming company or any online property.
- Have past experience working with data and be analytically strong. Knowing SQL is a bonus.
- Have worked with SEO, Facebook Ads or Google Adwords.
Moonfrog Labs creates engaging mobile games that bring classic board and card games to life. Focused on players who crave both nostalgia and social interaction, their titles like Parchis Club and Ludo Club are designed for fun and community, making them a go-to for gamers of all ages.
- Employees
- 51-200 employees
- Industry
- Household Durables