ATL & Brand Activation Specialist

Who We Are

BYD Group is a leading, high-tech multinational company based in Shenzhen, China. Operating in four core fields: IT, automotive, new energy, and rail transit, BYD employs over 300,000 people worldwide.

At BYD Iberia, we are redefining the future of mobility. As part of the world's leading New Energy Vehicle company, we are committed to building a sustainable, zero-emission future where technology and nature coexist in harmony.

Your Mission

Your mission is to strengthen BYD’s brand presence and accelerate its growth in the Spanish market by developing and executing impactful ATL media campaigns and brand activations. You will maximise media investment, increase brand awareness and consideration, and create engaging brand experiences that support vehicle launches, drive consumer engagement and contribute to business results.

What You'll Be Doing

You will lead the planning, negotiation and execution of integrated Above-the-Line (ATL) marketing campaigns across TV, radio and audio, out-of-home (OOH), print, sponsorships and special media formats. You will manage media plans and budgets, negotiate with media owners and suppliers, monitor campaign performance and identify opportunities to maximise media investment and effectiveness.

You will also coordinate brand activations and events, collaborating with internal teams, creative agencies, media partners and other stakeholders to ensure consistent brand communication across all customer touchpoints. In addition, you will analyse campaign results, prepare reports and dashboards, provide actionable recommendations and ensure all marketing activities comply with Spanish advertising regulations and brand guidelines.

What You Bring

• University degree in Marketing, Communications, Business or a related discipline.

• At least 5 years’ experience planning and delivering ATL media campaigns.

• Experience across TV, OOH and radio or audio; print and event experience are an advantage.

• Strong understanding of the Spanish media landscape and proven experience negotiating directly with media owners.

• Experience managing budgets, media plans, campaign delivery and performance reporting.

• Strong analytical skills and the ability to turn results into practical recommendations.

• Knowledge of Spanish advertising regulation and self-regulation (Autocontrol), ideally in the automotive sector.

• Familiarity with Spanish audience and investment measurement sources (Kantar, EGM/AIMC, Geomex, Infoadex) is a plus.

• Native or C2-level Spanish, with excellent written and verbal communication skills in English.

• Strong presentation skills and excellent working knowledge of Microsoft Office.

• Able to manage priorities, deadlines and several projects at once.

• Proactive, resilient, collaborative and results-oriented, with a hands-on approach.

Why Join Us

• Join a fast-growing company and industry that represents sustainable technology and innovation.

• Competitive remuneration package based on experience and performance, including commuting allowance.

• Team-building activities and continuous learning opportunities.

• Supportive and inclusive work culture.

• Opportunities for career growth and professional development.

• Cross-national training: Participate in training sessions across various countries, gaining valuable global insights and experience.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and creates a world of clean air. We are looking for talented individuals who connect with this mission and want to create a positive impact by joining a diverse and dynamic team 🌏