B2B Product Marketing Specialist

Job Overview:

We are seeking a B2B Product Marketing Specialist to join our team and support the development and execution of marketing strategies for our business-to-business products. The ideal candidate will have a passion for understanding customer needs, market dynamics, and effective marketing tactics to drive product growth.

Key Responsibilities:

• Conduct research to understand market trends, customer needs, and competitive positioning to inform marketing strategies.
• Assist in developing compelling product messaging and positioning that resonates with target B2B audiences.
• Identify emerging CPaaS adoption patterns and industry-specific communication challenges.
• Translate product features into clear, industry-focused value propositions and use cases.
• Develop and execute marketing strategies for each targeted industry, focusing on high-impact business cases that align with the business growth plan.
• Collaborate with the team to plan and execute product marketing campaigns, including digital, performance and social media marketing initiatives.
• Plan and execute lead-generation campaigns and nurture programs for each industry.
• Manage and optimize digital campaigns (email, LinkedIn, performance ads) to generate qualified leads.
• Build and maintain lead funnels for targeted industries.
• Create sales materials such as product sheets, presentations, and case studies to assist the sales team in effectively communicating product value and tackle customer’s pain points in relative industry.
• Help coordinate and promote product through AI tools generating leads.
• Monitor and report on campaign performance metrics, providing insights and recommendations for continuous improvement.
• Work closely with product management, sales, and customer success teams to align marketing efforts with business objectives.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3 to 5 years of experience in marketing strategies for SaaS in the CpaaS B2B environment.
• Hands-on in performance marketing and lead generation.
• Knowledge of AI tools related to product marketing.
• Familiarity with product marketing processes and techniques.
• Ability to translate technical product features into business value for different industries.
• Strong analytical skills with the ability to interpret data and market research.
• Excellent written and verbal communication skills.
• Proficiency in marketing tools and software (e.g.: email marketing platforms, analytics tools).
• Understanding of digital marketing strategies (SEO, PPC, social media).
• Detail-oriented and organized, with strong project management skills.
• Creative thinker with a willingness to learn and adapt.
• Team player with strong interpersonal skills and the ability to collaborate effectively.