Brand and Web Designer

• Own Finch's website end-to-end—design and ship the homepage, solution pages, and landing pages, making conversion-focused decisions and sharpening brand storytelling alongside marketing, product design, and engineering.

• Lead paid advertising creative across paid social, display, and partner channels—concepting, producing, and iterating on ad creative directly with growth.

• Own and design high-quality brand assets across campaigns, web, sales materials, events, social, and internal storytelling.

• Define and evolve Finch's brand system, including core visual assets, guidelines, and reusable components.

• Build templates, libraries, and standards—and the AI-enabled workflows around them—that empower the marketing team to execute consistently and at a high level without you in the loop on every asset.

• Maintain a high bar for quality and consistency across every brand touchpoint.

• Balance speed, craft, and risk—knowing when to move fast, when to polish, and when to push into new creative territory.

• Bring systems thinking and strong judgment to layouts, concepts, and executions.

• Operate as a self-starter and self-checker, taking ownership of your work and continuously raising the bar.

• Collaborate closely with marketing, founders, sales, product, and external partners to ensure brand aligns with business goals.

• Translate a complex technical infrastructure product into clear, compelling visual stories that resonate far beyond a technical audience.

• 6+ years of experience in brand design, visual design, or marketing-focused creative roles.

• Prior experience at a brand or design agency, ideally working with B2B SaaS or technology companies.

• A portfolio that demonstrates strong systems thinking, and execution across brand, web, and print.

• Excellent fundamentals in typography, layout, color, hierarchy, and composition.

• Proficiency in Figma, Webflow, and Adobe Creative Suite.

• Deep experience designing for the web—real sites that drove real outcomes, with a clear point of view on hierarchy, storytelling, and how traffic flows into a page.

• Hands-on experience making paid ad creative that has run in market—you have opinions about what works on Meta, LinkedIn, and display, and why.

• AI fluency as a craft enhancer, not a crutch—you use AI to amplify your thinking and output without losing the foundational craft underneath, and you're excited to build a system that enables the rest of the marketing team to design with AI tools while holding the brand bar.

• Experience designing for marketing surfaces (websites, campaigns, decks, events, content).

• Ability to operate autonomously while collaborating effectively across teams.

• Comfort in high-velocity environments with evolving priorities.

• Interest in technology and complex products (prior API or data infrastructure experience encouraged but not required).

 

This is a rare chance to fully own a brand at a true inflection point.

Finch is the leading connectivity platform for employment systems, powering secure access to payroll, benefits, and HR data across 250+ systems through a single integration. We're modernizing legacy industries with infrastructure that sits quietly behind the scenes—and now, the brand is stepping into the spotlight.

As a (Senior) Brand Designer, you'll have full creative ownership across web, advertising, print, events, and storytelling. You'll work directly with founders and a marketing team that deeply values craft, clarity, and momentum—building a brand system that scales while leaving room for bold, differentiated ideas.

If you want full ownership, real impact, and the space to do thoughtful, ambitious brand work with a group of truly great humans in NYC or SF, let's talk!

https://www.linkedin.com/in/ryanputnam/