Brand Marketing Director (CoComelon & Little Angel)

We are Moonbug

Moonbug is a kids’ entertainment company. We create and distribute great children’s entertainment to kids all over the world. Our shows are predominantly for pre-schoolers and are all created to support children’s development – shows parents love that their kids love.

We started 4 years ago and have already grown to become the largest kids’ entertainment company on digital platforms in the world. We own some of the most popular digital kids’ IP in the world, including CoComelon, the biggest kids show on both Netflix and YouTube, Blippi, the biggest presenter-led kids show in the world, Little Baby Bum, My Magic Pet Morphle and many more.

We are a global company, with our two main offices based in London and Los Angeles.

About Moonbug

Moonbug Entertainment is an award-winning global entertainment company behind some of the most popular kids’ titles in the world. Moonbug’s line-up includes global sensations CoComelon, Blippi, Little Baby Bum, Little Angel, My Magic Pet Morphle, Supa Strikas, Go Buster, Playtime with Twinkle, Gecko’s Garage, ARPO and many more.

Moonbug’s shows are on more than 100 platforms globally, including YouTube, Netflix, Amazon Prime Video, Sky, Super RTL, BBC iPlayer, HBO Max, Tencent, Youku and Roku. In May of 2020, Tubular Labs named Moonbug one of the leading digital kids’ entertainment companies in the world based on the total number of minutes watched worldwide.

The company’s YouTube channels are viewed over 9 billion times on average every month globally and has more than 440m subscribers. Its portfolio currently stands at 29 IPs and 100+ brand partners and is available in 32 languages.

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.

The Role

We have an exciting new opening for a Brand Marketing Director in the Brand Team at Moonbug for our global preschool sensation CoComelon and one of our younger brands, Little Angel.

CoComelon is the most popular kids show on Netflix since launching in 2020 (and continues to hold that position) and is the most viewed show on YouTube, with over 100 million subscribers around the world. CoComelon is an animated nursery rhyme show about Baby JJ and his family and friends in a relatable and fun preschool world.

Little Angel is a fun and wacky animated show about playing and having fun. Little Angel was the 2nd most watched kids’ show on YouTube in 2021, behind only CoComelon.

The Brand Marketing Director will be responsible for driving affinity and growth of the CoComelon and Little Angel brands globally, leading the annual marketing plans from conception to execution. Results will be measured in audience and revenue growth.

Further, the Brand Marketing Director will work with our research and insights partners to lead audience insights, set the direction for the optimal exposure through existing marketing and distribution channels, work with our many brand partners to build a holistic brand experience across partner and Moonbug channels as well as create and implement marketing plans and analyze the impact of our efforts.

This role is a great opportunity for someone with a business, marketing or similar degree and previous experience in a brand marketing role, ideally within an entertainment and/or kids-focused business, to work in one of the most exciting kids’ entertainment companies.

The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel – ideally with prior experience with entertainment and/or family marketing. Also critical to the role is a deep understanding of how marketing can drive commercial success, while ensuring the long-term health of the brand.

The successful candidate must be autonomous and self-organized, while creative and self-motivated; have strong attention to detail and great communication skills. The candidate must also be proactive, process-driven, meet committed deadlines and great at working collaboratively in a fast-paced, international environment.

As we are still a young company you will get to build up a team which will be dedicated to CoComelon and Little Angel. You will be working collaboratively with the marketing, creative and comms team as well as research and insights partners to deliver world-class experiences for our audience.

You will be located in our fun LA office situated right by the Grove.

The Job

• Collaborate with Brand owner (GMs) & Sr. Brand Marketing Director (U.S.) to set marketing strategy and annual plans for both brands globally.
• Work closely with GM to define the vision for the brands. Be the steward to protect the brand vision, mission and values while ensuring all marketing efforts align with brands’ commercial needs.
• Be the expert on the brands’ target audience and consumer, and lead consumer insights plans.
• Develop and implement strategies to drive affinity for our brands, drive consumption of our content, engagement on social media platforms and drive conversion on our various retail partner platforms.
• Establish relevant KPIs for marketing plans. Track department performance against KPIs to identify opportunities to improve department performance, increase brand scale, and enhance efficiency of marketing spend.
• Oversee creation of brand assets including trailers, sales materials, style guides and other marketing materials.
• Build supporting Brand Marketing team
• Support licensing and distribution partners to develop and execute strategies across their business units and channels integrating with our marketing channel infrastructure.
• Oversee brand marketing team collaborations with internal cross-functional teams like content, brand partnerships and legal for campaign approvals and coordination.
• Develop robust test & learn plan to improve performance and marketing spend efficiencies across channels, based on data & analytical insights
• Responsible for managing Brand Marketing budget
• Drive innovation with partners to get them excited to promote our fun and enriching shows and characters.

Requirements

• You have 8+ years’ experience in a marketing role or brand strategy role with a strong focus on digital marketing
• Experience with family entertainment a benefit
• Bachelor’s degree required. Masters/MBA degree preferred
• Analytical mindset with an understanding of acquisition funnel, performance marketing KPIs and profitability levers
• Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact campaigns and initiatives
• Strategic self-starter with ability to navigate cross-functional teams. Must have a proven track record of successfully driving high impact projects from start to finish
• Strong presentation skills with the ability to effectively present ideas and concepts to internal/external stakeholders at all levels
• A strong communicator (written and oral) with a can-do, positive attitude who is calm under pressure and can influence and achieve buy-in at all levels
• Able to prioritize and multi-task work under pressure in a fast-paced environment
• Hungry and curious - constantly bringing new insights, ideas and opportunities to the brand
• Passion for brands that moves fast and shape culture
• Fluent English, essential; other languages beneficial
• Excellent Excel and PowerPoint skills
• Sense of humor and desire to have fun!

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Wellness Resources
• Others