Business Insight Lead (User Growth)
TLDR
Drive multi-channel acquisition, analyze journeys from activation through retention, and run rapid A/B tests across global markets.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Requirements
Lead full-funnel user journeys analysis: acquisition → activation → conversion → retention
Drive multi-channel user acquisition (KOLs, Paid Ads, SEO, referrals, communities,social etc.)
Set up & track key metrics: CAC, LTV, retention, conversion, viral coefficient
Run rapid A/B tests, iterate growth models, and improve user quality
Tailor strategies for local markets with deep user insights
Collaborate cross-functionally to bring strategies to life
Responsibilities
8+ yrs in user growth / performance / digital marketing
Global market experience (MENA, LATAM, SEA, Africa, etc.)
Strong data mindset, familiar with growth tools & KPIs
Internet, Web3, or fintech background preferred
Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be a strong advantage
Adaptable, entrepreneurial, and hands-on
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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Benefits
Learning Budget
opportunities for career growth and continuous learning
Competitive salary and benefits
Competitive salary and company benefits
Remote-Friendly
Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance builds a comprehensive blockchain ecosystem centered around the largest cryptocurrency exchange globally, serving over 300 million users across more than 100 countries. We deliver a diverse range of financial services that encompass trading, payments, and institutional offerings, all backed by robust security and transparency. Our mission is to leverage the power of digital assets to enhance financial access and promote the freedom of money worldwide.
- Founded
- Founded 2017
- Employees
- 11-50 employees
- Industry
- Internet Software & Services
- Total raised
- $10M raised