Canvas8

Canvas8 is the UK’s leading behavioural insights practice. We explore the intersection between human sciences, industry and popular culture to understand how people's behaviour is changing, and the impacts of these shifts.Our flagship product is the Canvas8 Library, an online database of over 29,000 trend reports and case studies spanning 14 industries and nine key markets, subscribed to by global PR and creative agencies. Supported by a network of experts, including TED speakers, MIT fellows and industry leaders, we analyse and report on human behaviour to educate and inspire brands and agencies worldwide. We recently informed the Nike LNDR campaign and provided the insights behind the Heineken moderate drinking ad.