QuanticMind

Content Marketing Manager

California, U.S.

Full-Time

TLDR

Own end-to-end content strategy and creation across multiple formats, growing a community of performance marketers and journalists and driving visibility and registrations.

About QuanticMind

QuanticMind, the Platform for Smarter Advertising, is the pioneer of predictive advertising management software for paid search and social channels. By reinventing ad management point solutions through machine learning, distributed cloud computing, and in-memory processing, QuanticMind delivers the most intelligent, scalable, and fastest platform for maximizing advertising performance for enterprises. A global community of data-driven marketers relies on QuanticMind’s data science-powered platform to anticipate and execute the best and most granular advertising investments. For more information, please visit QuanticMind.com.

Marketing at QuanticMind
Marketing to the world’s most sophisticated performance marketers takes special talent. It requires A+ players who know how to work as a cohesive team to achieve untypical revenue growth. You will be asked to take on a wide set of responsibilities. Honor and recognition in event of success.

Job Description
The Content Marketing Manager will be responsible for the strategy, creative control and execution of a variety of content including case studies, blog articles, white papers, press releases, infographics, e-books etc.

This content-driven individual will also be responsible for growing and engaging QuanticMind's community of performance marketers and journalists through social media and other community programs. This is a hands-on role, requiring project management, cross-team collaboration, and excellent writing skills. You'll work with other specialists within the marketing team to leverage this content to drive company visibility, customer relationships and registrations.

We are looking for someone whose passion for the advertising management software industry is multiplied by their passion for editorial, content, social media and creative forms of marketing. You're an ideas person, an excellent copywriter in a variety of writing styles, and you've got an accessible and entertaining sense of humor that can be leveraged in B2B content. You've had experience creating all types of content, either in an editorial role or a digital marketing role, and you know exactly how to make content go viral.

Responsibilities

Develop and execute content marketing plans, delivery strategies, and content (editorial) calendar
Develop ideas for original thematic content (blog posts, case studies, byline articles, white papers, infographics, presentations etc.) that can be utilized across a variety of channels
Drive on time execution and delivery of content through your own initiative and through our internal and externally sourced designers, writers and resources
Work with third parties such as analysts consultancies to license their content and collaborate to produce ‘third party’ white papers & research reports
Ensure all content promotion activities are coordinated across channels including social promotion and email
Work with product marketing to drive content for sales enablement and webinar programs
Continually test content formats and distribution channels to determine the optimal approach to reaching various segments of QuanticMind’s target audiences
Repurpose content into new forms including blog posts, emails, podcasts, videos, Slideshare, and eBooks
Provide accurate project reporting, with clear KPIs, on all content marketing activities to senior management and stakeholders

Minimum Qualifications

3+ years’ experience, preferably in an editorial role focused on the tech industry or in a high-tech/ SaaS business in end-to-end content marketing strategy and execution; including conceptualizing, designing, launching and supporting online, interactive and/or multi-channel content
Exceptional writing and editing skills aligned to innate creativity and experience in bringing new programs and ideas to life
Familiarity with digital marketing strategies, including SEO, and content strategies
Strong project management skills – the ability to own and drive project schedule from start to finish, including managing peers and individuals senior to you
Experience in utilizing third-party tools to test and analyze the success of content initiatives and optimize based on results
The ability to interpret creative direction, and a willingness to learn
The ability to work effectively in a fast paced, entrepreneurial environment
Strong creativity and passion for creating responsive, original and interesting content
Bachelor’s degree in Marketing, English, Journalism, Technical Writing, Communications or a related field

Preferred Qualifications

Marketing experience in the Cloud/SaaS/software sector
Experience in a B2B company
Experience marketing to roles in marketing (CMO, VP Digital Marketing, Director of paid search or paid social etc.)

QuanticMind provides equal employment opportunity (EEO) to all persons regardless of age, color, national orgin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, QuanticMind will provide reasonable accommodations for qualified individuals with disabilities.

Benefits and Perks