Creator Content Coach

Company: Petra Brands

Location: Remote

Employment Type: Contract / Project-Based

Time Commitment: 3–5 hours/week

Role Overview

Petra Brands is seeking an experienced Creator Content Coach to support and level up our growing network of creators across TikTok and social commerce platforms.

This is a targeted, project-based role designed to help creators optimize their short-form video strategy, improve content performance, and drive higher engagement and conversions. You will serve as a direct mentor to our creator community, providing hands-on guidance through live coaching sessions and ongoing community support inside our Discord.

Key Responsibilities

1. Live Creator Coaching

• Lead two 1-hour group coaching sessions per week for Petra Brands’ creator community.
• Teach actionable strategies on hook creation, storytelling, video pacing, trend leverage, and call-to-action (CTA) placement tailored for TikTok and social commerce.
• Conduct live teardowns, audits, and Q&A to help creators optimize their draft or published videos.

2. Discord Community Mentorship & Support

• Maintain an active presence in our TikTok Creator Discord server.
• Answer creator questions, provide constructive video feedback, and troubleshoot creative blocks between live calls.
• Share weekly tips, trending audio/formats, and best practices to keep the community engaged and motivated.

Qualifications & Experience

• Proven track record as a content creator, TikTok strategist, or influencer content coach with a strong portfolio of high-performing short-form video content.
• Deep understanding of the TikTok ecosystem, algorithm, and social commerce trends.
• Experience delivering constructive video feedback and leading group coaching or workshop sessions.
• Strong communication skills and an engaging, supportive teaching style.
• Familiarity with Discord and community management best practices.

What Success Looks Like

• Higher average view counts, engagement, and conversion rates across participating creators' content.
• Increased creator confidence and participation in Petra Brands’ campaigns and seeding programs.
• An active, value-driven Discord community where creators feel supported in growing their craft.