Creator Senior Executive (YouTube platform), Creator Growth

Senior Executive, Creator Management will be responsible for sourcing, onboarding, and growing high-potential creators within the AnyMind network, with a strong focus on YouTube monetization and scalable content strategies.

In this role, you will be responsible for driving Youtube revenue including Youtube Adsense and YouTube Shopping. You will build and maintain a high-performing network of creators (KOLs/KOCs) who generate engaging content views and sales.

What You Will Do

• Creator Growth & Monetization:
  • Drive YouTube revenue targets through creator incubation and monetization with brands.
  • Develop the strategy for identifying and recruiting high-converting creators (KOCs) at scale. You determine the right mix of creators for each client and each campaign.
  • Analyze content and channel performance (Views, Long/ Short form Videos, Affiliate Videos, etc). Identify underperforming creators and replace them; identify high performers and double down on them.
  • Grow and manage emerging content creators at scale to match brand client demand and platform strategy.
• Creator Engagement & Operational Excellence:
  • Build and maintain strong relationships with creators, agencies, and brand clients to increase creator commercial value mapping with brand campaigns for the highest client satisfaction.
  • Ensure smooth internal coordination across regional teams and cross-functions: BD, account, etc.
  • Contribute to strategic partnerships with key platform partners, YouTube, and incremental revenue initiatives such as branded creator IP.

Who You Are

• 3–4 years of experience in MCN, Affiliate Marketing, and Social Commerce roles.
• Experience working with KOLs, KOCs, artists, talent managers, agencies, or brands.
• Deep understanding of YouTube and all YouTube programs: YouTube Shopping, YouTube Shorts, and monetization.
• Proven ability to manage multiple stakeholders and drive performance targets.
• Strong communication in English and Vietnamese, and relationship-building skills 
• Ability to work under pressure and meet revenue-driven KPIs.
• Proficient in both verbal and written English.
• Existing network of content creators within entertainment, lifestyle, music, or commerce.
• Strategic mindset with data-driven decision-making.
• Entrepreneurial spirit and ownership mentality.
• Experience in affiliate marketing or the creator-to-commerce model is a plus.

Why You'll Love It

• Competitive Salary
• Performance Review (2 times per year)
• Performance Bonus (1 time per year)
• Private Health Insurance
• TGIF, monthly birthday, and other fun events
• MacBook to be provided
• Good chance to explore new trends in the digital market
• Opportunity to learn and work with the most advanced advertising technology platforms
• Work in a professional, active, international, and dynamic environment
• Advanced AI tools for all positions