CarTrawler
CRM & Loyalty Specialist
TLDR
Own end-to-end CRM and loyalty campaigns across email and lifecycle, driving engagement, retention and revenue with data-driven insights.
Tech that takes you places
We’re CarTrawler, the global travel tech company behind seamless connections between people, places and possibilities. From powering car rental to creating smarter ways to move, we make travel smoother for millions worldwide. Our culture is built on curiosity, collaboration and craic where every idea counts and every journey matters. Ready to make an impact? Let’s go places together.
Responsible for delivering high-impact CRM and loyalty campaigns for strategic partner accounts or brands within a Trading Squad, driving customer engagement, loyalty and commercial outcomes.
Ensures campaign excellence and execution at scale, using data-driven insights, testing and marketing best practices to improve customer engagement, retention, loyalty and commercial outcomes.
What you’ll do as a CRM Specialist
What you'll bring to the team
Campaign Execution & Delivery
- Act as the CRM & Loyalty SME within the Trading Squad, supporting partner commercial and customer objectives.
- Own end-to-end delivery of CRM and loyalty campaigns across email, lifecycle and loyalty communications.
- Execute campaigns using CRM platforms (e.g. Salesforce Marketing Cloud), CMS, widgets and partner marketing tools.
- Ensure campaign quality and consistency across audience selection, customer journeys, landing pages, compliance and partner requirements.
- Collaborate with Trading Squad Leads, Partner Managers and commercial stakeholders to deliver campaigns on time.
- Identify opportunities to grow partner revenue through CRM optimisation, segmentation, lifecycle marketing and personalisation.
- Analyse campaign performance and loyalty data to optimise future activity.
- Turn campaign insights into commercially focused recommendations.
- Define, monitor and report on CRM & loyalty KPIs including engagement, retention, conversion and revenue.
- Deliver regular performance reporting to internal squads and partners.
- Conduct quality assurance across CRM and loyalty campaigns to ensure an excellent customer experience.
- Act as the key liaison between partners and internal teams to align CRM, loyalty and commercial objectives.
- Identify opportunities to improve campaign execution, processes and operational efficiency.
- Champion CRM and loyalty best practice across lifecycle marketing and partner engagement.
- Support CRM and loyalty initiatives that improve engagement, retention and commercial performance.
- Plan, execute and analyse A/B and multivariate testing programmes.
- Identify opportunities to enhance loyalty propositions, automation and lifecycle journeys.
- Collaborate with Revenue Enablement, BI, Marketing Technology and Commercial teams to scale successful initiatives.
- Build strong relationships with airline and travel partners as the CRM & Loyalty expert.
- Understand partner loyalty programmes, customer strategies and commercial priorities.
- Translate partner requirements into clear briefs for CRM, Campaign, Merchandising and Design teams.
- Advise internal teams and partners on CRM, lifecycle marketing and loyalty best practices.
- Partner with CRM, Loyalty, Revenue Enablement and Commercial teams to identify new opportunities.
- Share industry trends, loyalty insights and CRM best practices across the business.
- Improve CRM processes and partner integrations to enhance campaign delivery.
- Identify and implement new CRM and loyalty capabilities that create partner value.
- Share knowledge and best practices across the CRM team.
- Mentor and support colleagues where appropriate.
CRM & Loyalty Data & Insights
Quality Assurance & Continuous Improvement
CRM & Loyalty Testing & Innovation
Stakeholder Collaboration & Communication
Continuous Improvement & Knowledge Sharing
Qualifications
- Bachelor's degree in Marketing, Business, Digital Marketing, Commerce, Customer Experience or a related discipline, or equivalent professional experience.
- Salesforce Marketing Cloud certifications are an advantage.
- CRM, Loyalty Marketing or Digital Marketing certifications (e.g. CIM, Digital Marketing Institute) are desirable.
- Fluent English.
- 3+ years' experience in CRM, Loyalty Marketing, Customer Lifecycle Marketing, Digital Marketing, E-commerce or Travel.
- Proven experience delivering CRM and loyalty campaigns across email, lifecycle marketing and marketing automation platforms.
- Hands-on experience using Salesforce Marketing Cloud and CMS platforms to execute, optimise and measure campaigns.
- Strong track record of improving campaign performance through segmentation, personalisation, testing and data-driven optimisation.
- Experience delivering against CRM, loyalty and commercial KPIs, including engagement, conversion, retention, ROI and incremental revenue.
- Experience collaborating with cross-functional teams and stakeholders in a fast-paced commercial environment.
- Strong analytical skills with experience in performance reporting, KPI tracking and translating insights into commercial recommendations
Experience
Go on, give it a go!
We know that looking for a new job can feel a bit daunting but don’t let a touch of imposter syndrome hold you back. Even if you don’t tick every box, we’d still love to hear from you! Apply today to stay connected.
At CarTrawler, we’re proud to be an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for everyone. No matter your background, identity, or life experience, if you’re passionate about what you do, you’ll be welcomed here.
Perks for the journey
· Competitive pay and benefits, including a performance-based annual bonus, fully subsidised VHI health insurance and pension matching up to 4%.
· Generous time off and flexible working, including 25 days’ annual leave, extra company days, monthly Friday Unplugged afternoons and the option to work abroad for up to 20 days a year.
· Comprehensive wellbeing support, including access to health and mental health programmes (HeadsUp and EAP) and paid leave for marriage, volunteering and personal wellbeing including menstrual, menopause, and fertility leave.
· Growth and recognition culture with development opportunities through training, coaching and study support plus programmes that celebrate individual and team achievements.
· Everyday perks that make a difference - subsidised canteen (KC Peaches), on-site car parking, Bike to Work and TaxSaver schemes plus an active Sports & Social Club.
Benefits
Flexible Work Hours
flexible working, including the option to work abroad for up to 20 days a year
Free Meals & Snacks
subsidised canteen (KC Peaches)
Health Insurance
fully subsidised VHI health insurance
Home Office Stipend
on-site car parking, Bike to Work and TaxSaver schemes plus an active Sports & Social Club
Learning Budget
development opportunities through training, coaching and study support plus programmes that celebrate individual and team achievements
Paid Time Off
25 days’ annual leave, extra company days, monthly Friday Unplugged afternoons, and the option to work abroad for up to 20 days a year
Wellness Stipend
access to health and mental health programmes (HeadsUp and EAP) and paid leave for marriage, volunteering, and personal wellbeing including menstrual, menopause, and fertility leave
CarTrawler is a global travel tech company that creates seamless connections between people and destinations, enhancing travel experiences for millions. By powering car rentals and developing smarter mobility solutions, we are evolving into a comprehensive travel platform that leverages modular architecture and AI-driven insights.
Specialist