CRM Specialist - Parental Leave Cover

Wisr is committed to building a supportive, inclusive and diverse workplace, and we strongly encourage applications from all backgrounds and identities. We’re happy to accommodate any reasonable adjustments to the interview process to ensure equal opportunity for all. If you require reasonable adjustments, please reach out to us via careers@wisr.com.au.   Our Why, What and How  We are a proudly purpose-led ASX-listed fintech on a mission to power peoples’ progress and make a real difference in the world, starting right here in Australia. By building products and experiences designed to have a positive impact on the financial health and lives of our customers, we are inching ever-closer to achieving our purpose.  We offer smarter, fairer loans that help people kick their goals sooner, a nifty round up tool to help people get out of debt and save even faster, and a dashboard that helps people track and improve their credit scores. The better we do this, the more positive change and impact we can have on our customers. Now is the time to join one of Australia’s fastest growing fintechs and make an impact. We are a people first business and value flexibility as part of our work - our team work in a hybrid working environment, 3 days per week in our beautiful office space.

About the job

Wisr is on the lookout for a proactive and creative CRM Specialist to join our Marketing team on a 10 month parental leave contract, with the potential to extend to 12 months.

You’ll be responsible for executing always-on lifecycle journeys and once-off campaigns for B2B (broker) and B2C (customer) audiences. You’ll sit at the centre of our campaign execution, collaborating with the marketing team on brainstorming, copy, and creative, and then taking those assets to build, test, and implement our journeys.

You’ll be responsible for:

• CRM campaign execution: Execute end-to-end Braze campaigns across email, app, SMS, and web.

• Segmentation and targeting: Create audience segments and set up dynamic content blocks to personalise the user experience.  

• A/B testing and AI experimentation: Own A/B testing frameworks across subject lines, copy and send-times, with a strong focus on leveraging Braze’s AI features to drive smarter testing and optimisation.

• Lifecycle optimisation: Review and refine our existing automated journeys to improve flow, timing, and content.

• Quality control: Coordinate testing, QA checklists, and scheduling to ensure campaigns go out error-free and on time.

• Performance and insights: Use Amplitude to analyse campaign performance, share insights, and share data-driven recommendations.

What skills and experience do I need?

• 2+ years’ hands-on CRM marketing experience, delivering campaigns across email, app, and SMS.

• Proven ability to use customer data to build audience segments, personalise campaigns, and report on performance.

• Highly organised with strong attention to detail and comfortable coordinating multiple campaigns simultaneously.

• Strong analytical skills with the ability to turn data into actionable insights.

• Excellent communication, collaboration, and problem-solving skills.

Bonus points for:

• Experience with our core tech stack (Braze, Stripo, Amplitude, HubSpot).

• Basic knowledge of HTML and Liquid.

• Curiosity about emerging AI tools and eager to actively test Braze’s AI capabilities.

Application Closing Date: 4 August 2026

Some of Our Perks & Benefits

• Flexible and hybrid working
• $500 every year to spend on your wellbeing
• Take an extra Annual Leave day off on us every financial year, with A Day on Wisr
• Own your career journey by upskilling with unlimited access to LinkedIn Learning
• Access to ClassPass for a range of fitness and wellness options
• Generous paid parental leave to support your transition to parenthood
• Regular social events and awesome team offsites
• Access to our Employee Assistance Program, Uprise with up to 6 coaching sessions per year

Working at Wisr

As a purpose-led organisation on a mission to power peoples’ progress towards what matters to them, we truly believe in what we do and every person who joins our team plays a part in our success. By practising what we preach (hello, $500 wellness reimbursement, 1:1 coaching via Uprise and access to learning tools!), you are empowered to own your role, your development and the space that you play in.

We value psychological wellbeing and safety, fostering a high-performing culture which enables continuous learning and growth. Our hiring and interviewing process is designed for you to showcase your experience, skills and passion and take great pride in not just ‘ticking a box’. If this role resonates with you, we want to hear from you. 

Wisr Values

• Courageously ask, “What if?”: We challenge the status quo, and we know that decisions that make us smarter, stronger, faster, more innovative always start with a “What if?”.
• for the customer: Our internal and external customers are at the center of everything we do. We genuinely have their best interests at heart.
• Smarter parts together: We believe the real magic happens when we bring together the right mix of Smart Parts and work as a team. 
• Be a stunning colleague: It’s not just about excelling in our roles, but also going the extra mile to make our colleagues and Wisr shine too. 
• Growth over comfort: We love learning, and we always find opportunities to learn something new whether it is facing a fear or pushing through something uncomfortable to level up. 

We are dedicated to creating an amazing candidate journey for every applicant. There's no 'shouting into the void' here. We're committed to responding to every single applicant.