Crocs: Sr. Digital Marketing Specialist – Paid Social & Display
A world leader in innovative, casual footwear, Crocs, Inc., is dedicated to the future of comfort. Our original and most famous style, the Classic Clog, is instantly recognized around the world — and for good reason: since 2002, we have sold more than 600 million pairs in over 90 countries! We achieved our status as a global leader in the casual footwear category by taking an inherently simple approach to uniting style, modern comfort, and value.
Every day, we make a choice to have an open mind and look on the bright and colorful side of life. We embrace and celebrate the uniqueness in everyone, inviting the world to Come As You Are!
Crocs is seeking a qualified individual to join the Americas Digital Commerce team as a Senior Digital Marketing Specialist – Paid Social & Display. This role represents a key member of our team, responsible for strategizing, implementing, analyzing & optimizing our Paid Social & Display campaigns, providing a distinctive level of subject matter expertise on how to develop and deliver performance marketing strategies to accelerate consumer acquisition and retention. This role offers either a FULLY REMOTE or a hybrid work schedule: 0-10% or 60-80% a week in our Westwood, MA or Broomfield, CO offices!
WHAT YOU'LL DO:
•Lead strategy and handle tactical execution of performance marketing on Paid Social & Display channels (Facebook, TikTok, Snapchat, Pinterest, Google, & various Programmatic Display partners)
•Lead allocation of budgets across Paid Media channels vital to achieve both long and short-term revenue goals
•Work with Ad Ops Specialist to delegate tasks (creative rotation, ad trafficking, reporting & optimization, etc.) while supporting their education and knowledge development
•Work with the greater Digital Marketing team to communicate campaign results & develop strategies, tactics & initiatives vital to achieve goals
•Maintain up-to-date knowledge of standard processes and latest developments in Digital Marketing & Ecommerce
•Be organized, fast, accurate and an excellent communicator, work autonomously with minimal oversight
• Optimally maintain deadlines, prioritizing projects as needed and communicating any at-risk items
•Provide guidance on content design, testing, and usage to strengthen data driven campaigns
•Maintain positive attitude, be proactive and solution oriented
•Develop and maintain quality control checklists and procedures to ensure accurate campaign launch
•Coordinate with members from various teams, including Creative, Onsite, Merchandising, Global Marketing, Analytics, Operations, and Development
•Lead multiple projects at one time
•Field special projects and requests as needed
WHAT YOU BRING TO THE TABLE:
•Bachelor’s Degree in Marketing, Communications, Advertising, or related field
•4+ years of hands-on experience running Paid Social and/or Display campaigns, preferably in Retail or e-commerce environment; deep knowledge of Meta (Facebook & Instagram) and TikTok required, experience with Snapchat, Pinterest, and various display a huge plus
•Experience planning, implementing, and measuring multi-channel, full-funnel media strategies with goal of driving short or long-term revenue & consumer growth; experience driving strong revenue growth while maintaining ideal ROAS on campaigns
•Proven track record to “lead the business by the numbers” using Analytics to drive action & optimization
•Experience quantifying paid media impact, and crafting alignment with overall business goals/initiatives
•Deep understanding of at least 1 web analytics tool (i.e., Google Analytics, Omniture, etc.)
•Experience handling agency partners & leveraging partner feedback to improve campaign performance
•Strong project management skills with the ability to multi-task and stay organized
•Excellent communication (both written and verbal) skills
•Critical thinker with strong problem-solving skills
•Takes initiative to generate ideas to drive business and contribute to organizational efficiency
•Results oriented. Strives to hit goals and searches for the right solutions for Crocs
•Phenomenal teammate with confirmed ability to work reliably with multiple cross-functional groups
Crocs is an Equal Opportunity Employer committed to a diverse and inclusive work environment.
Title: Senior Digital Marketing Specialist – Paid Social & Display
Job Level: Individual Contributor
Career Level: CL5
Salary Range: $75,000-$90,000
Workplace Persona: Collaborator (hybrid work schedule; in office 60-80%)
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life, and AD&D, short- and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.