Customer Lifecycle Marketing Manager

Build the Customer Lifecycle Marketing Foundation

You will help design, execute, and optimize Cloudforce’s customer marketing motion across the full post-sale journey. This includes: 

• Creating lifecycle communications that support customers from onboarding through renewal 

• Building email programs, content, and customer touchpoints in HubSpot. 

• Partnering with Customer Success to ensure customer communications are timely, useful, and aligned with the CS motion. 

• Helping customers understand how to get more value from nebulaONE® over time. 

• Developing a repeatable approach to customer engagement, adoption, advocacy, and expansion. 

• This role is not about sending generic customer newsletters. It is about building thoughtful, relevant programs that help customers succeed and strengthen Cloudforce’s relationships with them. 

Support Onboarding and Adoption

You will create marketing programs that help new customers become confident, engaged users of nebulaONE®. Responsibilities include: 

• Developing onboarding email sequences, welcome communications, and milestone-based touchpoints. 

• Coordinating with the appropriate teams to create practical customer resources such as getting-started guides, feature explainers, use case examples, and admin enablement content. 

• Partnering with Customer Success and Product to identify common customer questions, adoption barriers, and education needs. 

• Building campaigns that introduce customers to new features, workflows, and use cases. 

• Using engagement and adoption signals to identify where customers may need more support or education. 

Create Customer Stories, Proof Points, and Advocacy Programs

Customer advocacy will be one of the most important parts of this role. In higher education, peer validation matters deeply. 

Renewals & Expansion Enablement 

You will partner with Customer Success and Sales to help customers see the value they are getting from nebulaONE® and identify opportunities to deepen their engagement over time. This includes: 

• Creating customer-facing content that supports renewal conversations, such as usage summaries, outcome stories, impact snapshots, executive-facing proof points, and peer examples. 

• Working with Customer Success to capture customer wins, adoption milestones, and measurable outcomes throughout the customer journey — not just right before renewal. 

• Developing simple pre-renewal communications that reinforce value, highlight progress, and help prepare customers for a successful renewal conversation. 

• Helping identify expansion-ready accounts based on customer engagement, adoption patterns, new use cases, or strong customer feedback. 

• Creating expansion support materials, including use case one-pagers, department-specific examples, and customer stories that help Sales and CS introduce new opportunities naturally. 

• Partnering with Marketing Operations and RevOps over time to build basic HubSpot segmentation, workflows, and reporting that support renewal and expansion efforts. 

• B2B SaaS marketing experience, ideally in a company with a recurring revenue model and a strong focus on customer retention, adoption, and expansion. 

• Customer marketing, lifecycle marketing, or post-sale marketing experience, with a demonstrated ability to create programs that support customers after purchase. 

• Experience building customer communications and lifecycle journeys, including onboarding sequences, adoption campaigns, customer newsletters, renewal support, and expansion-oriented nurture programs. 

• Strong content development skills, with the ability to translate customer needs, product value, and business outcomes into clear, practical customer-facing content. 

• Experience partnering closely with Customer Success and Sales, including creating materials, programs, and campaigns that help customer-facing teams engage accounts more effectively. 

• Comfort with segmentation, reporting, and campaign performance analysis, including using data to identify customer engagement patterns, adoption opportunities, and areas where additional education or communication is needed. 

• Hands-on experience with marketing automation or CRM platforms, with HubSpot experience strongly preferred. 

• Ability to capture and develop customer stories, proof points, and advocacy content, including customer interviews, case studies, use case examples, testimonials, and peer validation assets.