Customer Marketing Specialist (6-Month Contract)

About Lansweeper

Lansweeper is the leader in Technology Asset Intelligence, providing a single source of truth for complete visibility across IT, OT, and IoT assets including software across the entire technology estate. Since 2004, Lansweeper has empowered organizations to stay competitive with accurate, actionable data that strengthens security, drives strategic decisions, and boosts operational efficiency. Trusted by over 20,000 customers including CMA CGM, Rentokil, Fiskars, Nestlé, and Nvidia Lansweeper serves enterprises, governments, financial institutions, NGOs, and universities worldwide.    

Lansweeper recently announced the acquisition of Redjack, a pioneer in asset discovery using network traffic analysis. Lansweeper provides deep, detailed discovery across known assets. Redjack adds broad visibility across everything communicating on the network. Together, they deliver: 

• Complete technology asset intelligence across IT, OT, IoT, cloud, and hybrid environments

• Full context and mapping for every asset, role, and application dependency 

• Enablement of BCDR, Zero Trust, and a wide range of strategic IT initiatives 

• Visibility into AI usage across public and private deployments 

• Actionable, continuously updated risk and compliance data 

Remote Candidates

We strongly prefer Austin-based candidates, but we are open to considering remote candidates in the US Eastern or Central time zones who are an ideal fit for the role. 

Reports to: Sr. Manager, Customer Marketing 
Duration: 6 months (contract/temporary) 

Position Summary 

Lansweeper is seeking a Customer Marketing Specialist on a 6-month contract to support the go-to-market efforts of our combined Lansweeper + Redjack solution. This role is designed for a hands-on, campaign-savvy marketer who knows how to deepen customer engagement and drive adoption, upsell, and cross-sell within an existing base. 

You’ll plan and execute targeted customer marketing campaigns that highlight Redjack’s advanced capabilities—such as passive network discovery and application dependency mapping (ADM)—for our existing customer base, with a strong emphasis on enterprise, global strategic, and mid-market segments. 

What You’ll Do 

Customer Campaign Strategy & Execution 

• Plan and execute integrated campaigns focused on adoption, upsell, and cross-sell of the Lansweeper + Redjack solution 

• Build segmented programs aligned to customer profile, lifecycle stage, and high-impact use cases 

• Run campaigns across channels: email, webinars, digital ads, nurture streams, in-app (e.g., Pendo), and partner co-marketing 

• Focus messaging on use cases such as cybersecurity visibility, BCDR planning, AI usage tracking, and CMDB enrichment 

Go-to-Market Enablement & Alignment

• Work closely with product marketing and customer success to align campaign timing and messaging 

• Support field and account-based marketing to activate specific customer segments 

Campaign Optimization & Reporting

• Track and analyze campaign performance using Salesforce, Pardot, GA4, Discern, or Power BI 

• Drive improvements through testing, measurement, and iteration 

• Report on impact to customer engagement, product usage, and expansion pipeline 

Cross-Team Collaboration

• Partner with sales, account management, and customer success to align messaging with growth goals 

• Be the marketing point person for Redjack customer campaigns and GTM activation 

Content Coordination

• Help produce or adapt emails, landing pages, one-pagers, webinars, onboarding flows, and use-case-driven campaign assets 

• Ensure messaging clearly communicates the unique value of the combined Lansweeper + Redjack solution and resonates with both IT and security audiences.