Data and Analytics Specialist

Key Responsibilities:

• Build and maintain data pipelines using APIs and Azure SQL to extract, clean, and refresh data for reporting.
• Develop analytics reports and data visualizations to support Digital Communications initiatives.
• Create, maintain, and enhance dashboards using Power BI, Adobe Analytics, and Google Analytics.
• Implement and manage tracking for websites and campaigns across Adobe and Google Analytics.
• Conduct regular data quality checks and troubleshoot tracking or pipeline issues.
• Support basic machine learning use cases to help optimize campaign performance.
• Provide day-to-day analytics support, including reporting, data extraction, and analysis.
• Collaborate with stakeholders to understand business needs and translate them into data solutions.

• Bachelor’s degree or equivalent experience.
• At least 5 years of experience in digital analytics and web data.
• Strong hands-on experience with Power BI, including data modeling, table relationships, DAX calculations, and data transformations.
• Strong hands-on experience with Adobe Analytics and Adobe Launch, including tracking implementation, tagging, event validation, debugging, and reporting. Experience with Google Analytics and Google Tag Manager is also preferred.
• Proficiency in Azure SQL, Python, and API-based data extraction.
• Strong analytical and problem-solving skills with attention to detail.
• Ability to clearly communicate technical concepts to non-technical stakeholders.
• Solid understanding of business objectives and how analytics supports decision-making.
• Proficiency in Microsoft Office applications.
• Fluent in written and spoken English.

Preferred Skills:

• Experience with machine learning applications in marketing or analytics.
• Familiarity with end-to-end customer journey analytics and multi-source data integration.
• Experience working in fast-changing digital environments with evolving tools and platforms.

Working Hours

• Available to work up to 40 hours per week.
• Willing to work during European time zone hours, between 9AM - 5PM Central European Time (CET).