Demand Generation Manager

At Human API, we exist to radically accelerate the pace of health innovation for everyone. That is our vision. We unlock siloed health data from everywhere and put it directly into the hands of the consumer, right when they need it: enabling a meaningful transaction that creates value in their lives. Some call us the "PayPal" of health data, but our dreams are bigger. 

To name a few examples - today we allow human access back to public settings (work, stadiums, travel) during our pandemic, we help rapidly screen participants for clinical trials, and we accelerate the buying process for important insurance products.  Tomorrow we will inspire the innovation of impactful digital health products to maximize human longevity and potential. We are looking for talent who are equally inspired by these big ideas and have the grit and determination to make them come to life.

As our Demand Generation Manager, you’ll be responsible for building and launching B2B campaigns across the full customer journey. Owning the execution and optimization of personalized lead generation and ABM programs, you’ll be a key member of the revenue marketing team and will actively inform the demand generation strategy with data and findings. This role includes management of paid media, social, email, website optimizations, and webinars that contribute to acquiring, engaging, and retaining the growing number of enterprise businesses turning to Human API for health information needs.

What you'll do

• Launch segmented, personalized Account Based Marketing (ABM) campaigns 
• Create lead magnets for use across key channels: web, social, email
• Build a regular cadence of blog posts with embedded lead magnets
• Conduct Search Engine Optimization (SEO) research and optimize the website
• Automate targeted email marketing campaigns in HubSpot to prospects and customers
• Amplify content across social media and search platforms
• Support production of webinars and events 
• Launch and optimize ad campaigns in paid social and Search Engine Marketing (SEM)
• Collaborate with other functional groups (Product Marketing and Sales) to support demand generation goals
• Report out campaign performance against set KPIs; monitoring the lead pulse
• Put the human first, always and embody our core values

About you

• 3+ years in Demand Generation, Digital Marketing or similar roles
• A proven track record in a growth marketing role at an early-stage company
• Experience with campaign execution and measurement (MQL, SQL, CPL/CPA, etc.)
• Fluency in demand gen tools, such as Hubspot or Marketo, Salesforce, Google Suite
• Some experience in paid advertising (LinkedIn, PPC, SEM)
• Clear, concise, and engaging written and oral communication skills
• Detail oriented, meticulous record-keeping, and highly organized
• Ability to manage multiple and concurrent priorities
• Flexible and can adapt to fast moving, agile team
• Exceptional collaboration skills and a real desire to influence growth

We recently completed a series C round with strong venture backing from Andreessen Horowitz, Blue Run Ventures, SCOR Global, Allianz, Guardian Life Insurance Company, and Samsung Ventures and currently serve some of the largest financial and health companies in the world from Prudential, Allstate, John Hancock, Omada Health, Thrive Global, AAA, and many more. 

We have thousands of API integrations into enterprise health record systems, wearable devices, as well as health and wellness applications, that all benefit the end consumer and our enterprise customers.  We’re looking for independent thinkers who care deeply about the problems we’re trying to solve. At Human API, we welcome people of all backgrounds. #LI-remote, Trabajo remoto