Stanley/Stella
Digital Data Specialist
TLDR
Own and elevate the measurement ecosystem by turning raw data into clear, actionable insights shaping marketing, ecommerce and product decisions.
Your purpose at Stanley/Stella
- We’re looking for a Digital Data Specialist who will own and elevate our entire measurement ecosystem, turning raw data into clear, actionable insights that directly impact business decisions, customer journeys, and performance.
You won’t just report numbers.
You’ll challenge assumptions, uncover opportunities and influence strategy across marketing, ecommerce and digital products.
You are the bridge between data, business and experience.
Your role and impact
1. Tracking & Data GovernanceEnsure data is accurate, structured and compliant across all touchpoints.
2. Reporting & Business Insights- Own tracking across website, webshop, marketing tools and future products
- Design data layer, event taxonomy & tracking specs
- Manage tagging (Piwik PRO / GA / GTM): events, ecommerce, pixels, UTMs, paid media
- Validate implementations & run audits (quality, consistency, GDPR, CMP)
- Monitor scripts & impact on Core Web Vitals
Turn data into decision-making tools, not just dashboards.
3. Customer Journey Analysis, CRO & Optimisation- Build Power BI reporting (DAX, Power Query, AI)
- Define & align KPIs: performance, acquisition, funnels, retention, campaigns, AI visibility
- Structure robust data models for consistent tracking
- Support business reviews with clear insights (risks, opportunities, actions)
- Enable self-service analytics with strong governance
- Translate complex data into simple, business-driven narratives
Identify friction and unlock growth.
4. Performance Monitoring & Product Analytics- Analyse journeys & funnels (Hotjar, Clarity, Mouseflow)
- Detect drop-offs & optimisation opportunities
- Support A/B testing, personalisation & CRO
- Partner with teams to turn insights into measurable improvements
Connect performance, usage and product evolution.
5. Market Intelligence- Monitor website performance (Core Web Vitals, RumVision) with IT
- Analyse product usage & feature adoption
- Contribute to event-based / product analytics evolution
- Support data-driven, AI-enabled experiences
Bring an external, forward-looking perspective.
6. Cross-functional Collaboration & Data Culture- Benchmark competitors (traffic, pricing, UX, visibility) via scraping & tools
- Track trends: AI-driven discovery, search evolution
- Explore AI analytics: anomaly detection, predictive insights
Be the go-to expert for analytics.
- Translate business needs into measurable solutions
- Work cross-functionally (Marketing, Product, BI, IT)
- Improve UTM discipline, measurement quality, analytics maturity
- Drive a strong data-driven culture
About you
Must-have
What Success Looks Like- Strong experience: Piwik PRO / GA / GTM + GDPR / CMP
- Solid knowledge: web analytics, ecommerce, event tracking, conversion
- Experience designing data layers & tracking specs
- Strong Power BI (DAX, Power Query)
- UX analytics tools (Hotjar, Clarity…)
- Experience in CRO / A&B testing
- Web scraping (Python or tools)
- Sharp analytical + clear communicator
- SQL / BigQuery
- Core Web Vitals / performance optimisation
- Ecommerce / digital product environment
- Data is accurate, compliant and trusted
- Conversion opportunities are identified & activated
- Reporting becomes predictive and actionable
- A real data culture is embedded