Cermati.com
Digital Performance Marketing Manager
TLDR
Lead multi-channel online marketing for financial products, optimize CAC, analyze customer journeys, and translate data into actionable marketing decisions.
- Managing various online marketing channel to promote financial products to segmented audiences
- Acquire customers while maintaining a healthy CAC through various online marketing channel
- Conducting primary research to uncover current unique trends in personal finance in digital channel (e.g. app install, affiliate, social media, SEO and SEM)
- Monitor and analyze customer journey online to improve customer experience on using our mobile apps / website
- Translating marketing data into business insights and decisions
- Graduate from a reputable university with degree in Engineering, Computer Science or Mathematics would be ideal
- A results driven, independent thinker with superior numerical, financial and technology skills
- Experienced on performing data analysis and reporting using SQL and BI tools is preferable
- Eager to work in a creative and collaborative environment to do iterative experiments to improve marketing performance
- Eager to learn, implement and utilize various marketing technology to help scaling & optimizing the company marketing activities
- Energized by brainstorming and iterating on and developing social media, content and performance marketing strategy
Cermati.com is a financial technology startup that operates as a comprehensive online marketplace, making it easy for Indonesians to find and apply for a wide range of financial products. By streamlining access to loans, credit, and other financial services, Cermati.com is committed to promoting financial inclusion and simplifying the financial decision-making process in Indonesia.
Performance Marketing Manager