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Fi
Fi

Director of Integrated Marketing

New York, U.S.
Full-Time
On-site
$150,000 – $350,000 per year

TLDR

Own go-to-market from brief through launch, aligning product, brand, social, community, and partnership campaigns across every channel.

Welcome to Fi.

We’re a passionate team from Square, Google, Oura, Peloton, Uber, and more working to transform the human-pet relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning.

The most exciting aspect of our work? Bridging the communication gap between pets and humans. Imagine a world where everyone knows how their pet feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi.

If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping pets live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of pet ownership together.

Fi is looking for a Director of Integrated Marketing!
Fi is looking for a Director of Integrated Marketing to help lead how we bring products and campaigns to market and connect our brand to our audience across every channel, globally. You'll sit at the intersection of product marketing, brand strategy, organic social, community, and partnerships. It's built for someone who thrives on turning strategy into flawless execution across a lot of moving parts at once.

What You'll Do:

  • Own the go-to-market process end-to-end, from strategic brief through launch, for new products, features, and initiatives
  • Partner with cross-channel leads (paid, lifecycle, retail, etc.) to plan and execute campaigns that hit business goals
  • Build and maintain a GTM framework and cadence that keeps teams aligned on timelines, positioning, and success metrics
  • Partner with Brand Creative to shape and evolve brand strategy and craft campaigns that connect strategy to communications
  • Partner with Product to bring software feature announcements and hardware launches to life through integrated campaigns that drive sales, engagement, and brand love
  • Oversee organic social and community, setting the strategy and standard for how Fi shows up across these owned, non-paid environments
  • Guide content strategy, voice, and community engagement to build a loyal, vocal Fi audience
  • Work closely with the B2B team to develop partnership concepts and go-to-market plans
  • Execute partner marketing campaigns from concept through launch and measurement
  • Help optimize the performance of Fi's rescue program, partnering cross-functionally to grow its reach and impact

    • What You'll Bring:

  • 8+ years of marketing experience, including product marketing and/or integrated campaign management, with 2-3+ years in a people-leadership role
  • Proven track record owning a GTM process from brief to launch, ideally for a consumer hardware, subscription, or DTC brand
  • Experience managing or closely partnering with organic social and community teams
  • Comfort working with B2B or partnerships teams to build and execute co-marketing campaigns
  • Strong cross-functional collaborator who can align creative, brand, and channel teams around a single strategy
  • Excellent written and verbal communication skills
  • Data-informed decision-making, comfortable setting goals, tracking performance, and adjusting course

    • Why You'll Love Us:

  • Time to Recharge: Enjoy flexible PTO to take the breaks you need.
  • Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
  • Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
  • Dog-Friendly Office: Bring your pup to work — they’re part of the team, too.
  • Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
  • Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
  • Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.

    • The anticipated base salary range for this position is $150,000–$350,000. Actual compensation will vary based on multiple factors, including skills, experience, market conditions, and role scope, which may evolve during the hiring process. As a fast-growing Series B startup, Fi evaluates compensation opportunistically to align with the right candidate. This role is also eligible for equity compensation.

    Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.

    Benefits

    Equity Compensation

    This role is also eligible for equity compensation.

    Flexible Work Hours

    Enjoy flexible PTO to take the breaks you need.

    Health Insurance

    Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.

    Fi gifting program

    Share the Fi magic with loved ones through our gifting program.

    Fi
    Fi

    Fi creates innovative GPS and health tracking solutions for dogs through their Smart Dog Collar Fi Series 3, offering features like live tracking and activity monitoring. Targeted at pet owners in the U.S., Fi enhances the human-pet bond by utilizing technology to keep pets safe and healthy.

    Founded
    Founded 2017
    Employees
    51-200 employees
    Industry
    Health Care Providers & Services
    Total raised
    $40M raised
    Healthcare Manufacturing & Industrial
    View company profile
    Director