Director of Marketing

Austin, Texas, United States

Leadership Team reporting to CEO

(hybrid, in-office at least 50% of the time)

This is your opportunity to steer the biggest brand in startups and innovation in the Southwest, rebuilding the website from scratch, and promoting the most significant cornerstone events of the year such as SXSW and Austin Startup Week. You’re not afraid to get your hands dirty sending email campaigns or crafting social media blasts, but you also have a network of trusted contractors that you can turn to when something requires different talents than you have internally. You are responsible for the central marketing efforts that are inter-departmental and also work with marketing managers on individual teams to keep our messaging and voice correct and consistent.

Requirements

What you will do…

• Work with internal and external stakeholders to manage the CapitalFactory.com website and microsites and their SEO.
• Develop and implement email marketing, social media and PR campaigns for cornerstone events such as Startup Week, Fed Supernova, and SXSW events that drive sponsorships and registrations.
• Implement consistent messaging and copywriting across the company through our website, social media, physical displays, and email communications that are in line with our existing brand guidelines.
• Plan and manage the company-wide marketing budget.
• Manage internal shared resources and external contractors.
• Manage a “dotted-line” team of marketing managers and associates across the company who report to other team managers, such as venture, corporate partnerships, and coworking sales.
• A mix of hands-on work and managing external contractors.

You'll know you're successful if....

• We launch a new CapitalFactory.com website before SXSW 2023.
• Cornerstone events exceed their registration goals.
• The Capital Factory voice and messaging is correct and consistent across all business lines and channels.
• You are data driven and make decisions based on CAC and ROI.
• Our marketing efforts operate within their budgets.

About you…

• You have 5+ years of experience designing and implementing successful multi-channel, KPI-driven marketing campaigns.
• You have a long list of external contractors for graphic design, copywriting, social media, video production, and other resources we may need from time to time.
• You have experience with paid advertising online
• You have experience iterating on CRM software workflows and digital marketing tools You have hired & managed a team of marketing experts.
• You are comfortable conducting market research to leverage Capital Factory’s impact and image within the state of Texas and beyond.
• You are organized and plan ahead, but you don’t get stressed out when things change at the last minute… because they will. You roll with it.
• You check your email in the evenings and are available to work during evening events and over the weekends when there is a tight deadline. You do what it takes to get the job done.
• You plan to stay in Texas and commit to this position for at least 2 years.

About our team…

• We have a passion for startups and technology
• We are transparent and we over-communicate
• We have excellent written and verbal communication skills
• We communicate when we are not able to meet a deadline and suggest a solution
• We are professional and presentable and greet everyone cheerfully. We’re ready to deal with an immature student, a pushy salesperson, top VC’s, a fortune 500 CEO, and even the President of the United States.
• We are excited to work in Texas and have reliable transportation.
• We have a quiet place where we can work remotely with fast internet.
• We have a reliable laptop computer and smartphone.
• We are security aware. We have a passcode on our computers and phones and use a password manager.
• We are able to efficiently use the Google suite of productivity tools (Gmail, Drive, Docs, Sheets, Slides).
• We are available to work during SXSW (Spring Break) and Startup Week.
• We get to Inbox Zero every day.

Benefits

• 4 weeks paid time off (one week is between Christmas and New Year’s)
• Personal health, vision and dental insurance paid 100% by Capital Factory
• Additional benefits such as 401k program (50% company matching), life insurance, short & long term disability and and employee assistance program
• $1,000 personal innovation budget on your first year anniversary and then an additional $500 each anniversary thereafter
• Coworking membership at Capital Factory with garage parking space, metro pass, or rideshare credits and access to the onsite gym
• A priceless network

About Capital Factory

Capital Factory is the center of gravity for entrepreneurs in Texas, the number one startup state in the U.S. Hundreds of thousands of entrepreneurs, programmers, and designers gather day and night, in-person and online for meetups, classes, and coworking. With boots on the ground in Austin, Dallas, Houston and San Antonio, we meet the best entrepreneurs in Texas and introduce them to their first investors, employees, mentors, and customers. According to Pitchbook, Capital Factory has been the most active investor in Texas since 2010.