Director of Marketing

Who are we?

We are Fiit. The #1 rated fitness app in the UK.

We're looking for team players to help us achieve our mission — to remove every barrier to exercise, and create the most exciting and effective workouts on the planet.

We're a London-based startup with global plans. Are you passionate about making a difference? Read on.

We are on the hunt for a bold, creative Director of Marketing who’ll lead Fiit’s marketing strategy through a hyper growth period. You’ll play a pivotal role in this growth, focussing on key distribution channels as well as more traditional performance marketing. An analytical and metrics-driven Marketer, you’ll be able to inspire and coach your team, driving a culture of innovation and delivery.

It’s a challenging and highly cross-functional role, reporting into the CMO and working closely with the other Founders. You’ll have the ability to work strategically at a senior level as well as be comfortable to roll your sleeves up and be hands on in the role.

Ultimately, you’ll be responsible for all marketing initiatives to increase customer acquisition, brand awareness and promote higher profitability and competitiveness for Fiit. You’ll also be joining a leader in the digital fitness space, creating immersive personal experiences available to consumers whenever and wherever they want to work out.

Be part of the future of making fitness a habit for everyone.

Requirements

What does that look like?

• Overall responsibility for the marketing function covering growth, digital marketing, product marketing, CRM, talent and social channels
• Managing and coaching a team of 8, setting current and long-term objectives, leading your team towards a culture of continuous innovation
• Developing clearly defined value propositions based on a sound understanding of the product, target audiences and competitor landscape
• Manage and optimise ROI performance marketing budgets across all channels
• Championing a data-centric approach to marketing, bringing in best practices to ensure that we are making data informed decisions
• Analysing and obsessing over results and owning a set of key metrics in order to drive growth
• Overseeing the social content across owned channels, building and growing our Influencer partnerships and opportunities
• Influencing and refining the strategy and overseeing the execution of plans for Search, Display, Paid Social, Mobile, Affiliates and SEO
• Building a deep understanding of users’ needs and usage of our products, to drive better creative and feed into our product. You'll use these learnings to generate clear actions to drive the marketing side of growth
• Over time iterate our user personas to create specific campaigns and effectively increase leads
• Building relationships with media and stakeholders through creative PR strategies, being a thought leader in the marketing space
• Identifying opportunities to reach new market segments and expand market share
• Collaborating cross- functionally, building relationships across the wider team to maximise opportunity for the business’ success
• Constantly keeping up to date with industry and competitor innovation to identify new opportunities for acquisition and retention

• Minimum 12 years of marketing experience in fitness, media and technology industries or a leading marketing agency
• Experience of successfully managing a marketing department through a period of hyper-growth putting in place a scalable, repeatable growth engine
• Track record of working across multiple distribution channels with a strong understanding of associated concepts, strategy and techniques
• Taken a B2C product to multiple international markets
• Able to speak data analytics as well as brand with extensive B2C experience
• Demonstrable experience in B2C, including product, brand building, response and retention campaigns
• Strong experience of performance marketing channels (Search, Display, Paid Social, Mobile, Affiliates and SEO) and understands how to realise rapid growth and customer acquisition via these channels
• Experience with CRM software and digital marketing tools and techniques
• Strong proven ability to manage a high performing team, inspiring and mentoring junior team members
• Great creative judgement coupled with a data metric-focussed mindset
• Creativity, an ability to produce and promote innovative and original ideas
• Strategic mindset, with ability to make difficult decisions
• Start-up mentality – team player, flexible, dedicated and hardworking
• A passion for fitness and sport. We are not looking for ex-olympian but a winning mindset, can do attitude and athletic approach to work is a must

Do your values resonate with ours?

• Everyone at Fiit is a leader, whatever your level you’ll have a passion for the mission and understand how you can impact that.

• You’ll always want to be improving, learning and curious, embracing and giving constructive feedback.

• Grit to deliver is important in startup life. You’ll enjoy the rollercoaster, execute at pace and take accountability.
• The team is greater than the individual at Fiit, we include everyone, value diversity and communicate openly.

Benefits

Location

Fiit is based at the Here East campus in the Queen Elizabeth Olympic Park, within easy reach of two major stations, it has a free shuttle bus and is well connected to cycle paths.

During the COVID-19 pandemic the team is working remotely and so this role will be a mixture of working at the Fiit Studio with safety measures in place as well as working from home.