Director of Marketing

Role – As Director of Marketing you will be responsible for building the company’s brand equity and supporting the company’s product and sales goals such as revenue, market share, profits, and consumer loyalty. As the marketing leader for the company, you will define and implement the company’s brand strategy, evaluate and recommend strategies for new customer channels, and work with the executive team to ensure the company capitalizes on all market opportunities. This position is responsible for turning market and buyer intelligence into increased revenue and supporting the sales team throughout the sales cycle.

Responsibilities – You should be confident making significant contributions in the following categories:

• Lead all company marketing efforts and be the consumer advocate in internal strategic discussions.
• Develop pricing and trade promotional strategies to support all sales channels.
• Develop quarterly marketing campaigns, including communication plans, recommended tactics, budgets, and resource planning. Track progress vs. expectations and adjust as needed to deliver the goals and objectives.
• Create and execute the company’s social media strategy.
• Collaborate with company Sales and Business Development Executive to deliver sales targets, understand customer needs, monitor and report on competitive activity, develop launch plans and promotional tactics which deliver the brand’s strategies and goals.
• Work with the Product Development team to identify new products, attributes, and market trends. Develop campaigns to bring new products to market, in-line with brand objectives.

Requirements – Your background should include the following:

• 5+ years’ experience working in a leadership marketing role.
• Four-year college degree in Business, Marketing or like discipline.
• Proven leadership capabilities with strong attention to detail.
• Experience with core marketing systems including brand identity, brand architecture, shopper marketing, consumer research, pricing strategies, alternative marketing models, and social/mobile marketing.
• Excellent communication skills with ability to make recommendations and support with logical rationale.
• Excellent analytical skills, well organized, and detail oriented. 
• Ability to think strategically and work independently; strong presentation skills. 
• Demonstrated ability to manage several large complex projects simultaneously. 
• Ability to travel approximately 20% of the time. 
• Comfortable working in a fast-paced organization. 

Bonus Skills – Exceptional Candidates will have:

• Five or more years of Consumer-Packaged Goods Marketing experience with track record of advancement.
• Strong emphasis on packaging skill set and P.O.S. communication to the consumer.
• Experience in food and/or agriculture.
• Experience in digital marketing and Microsoft Dynamics CRM. Experience in event planning for conferences, trade shows, etc.