Binance
Binance

Earn Operations & User Growth Manager

TLDR

Drive Earn product growth through campaigns, token partnerships, performance analysis, and VIP and institutional client onboarding.

Responsibilities

  • Plan and execute growth initiatives, campaigns, and communications to drive user acquisition, engagement, and product growth for Earn products.

  • Explore and develop collaboration opportunities with token partners to expand product offerings and ecosystem reach.

  • Work closely with cross-functional teams, including Product, Marketing, Customer Service, and KOL/Affiliate teams, to ensure smooth product operations and effective campaign execution.

  • Monitor daily Earn product performance and identify, troubleshoot, and resolve product-related issues by coordinating with internal and external stakeholders.

  • Coordinate with relevant stakeholders to achieve assigned business KPIs and growth targets.

  • Track, analyze, and evaluate the effectiveness of marketing campaigns and growth initiatives through data analysis, user insights, and feedback.

  • Support the team in managing VIP and institutional clients, and help onboard more clients to Earn products.

  • Develop a strong understanding of Simple Earn mechanisms, especially in the Flexible Simple Earn and Loan products.

  • Stay up to date with market trends, competitor activities, and emerging opportunities in Earn, DeFi products.

  • Requirements

  • Bachelor’s degree or above in Business, Finance, Marketing, Economics, or a related field.

  • Relevant experience in operations, growth, product marketing, partnerships, or business development, preferably in crypto, fintech, Tradfi, or internet platforms.

  • Strong understanding of crypto Earn products, TradFi products, DeFi ecosystems, and Lending/Borrowing mechanisms.

  • Proven ability to work effectively with cross-functional teams and external partners.

  • Strong analytical skills, with the ability to use data and user feedback to drive decisions and optimize performance.

  • Strong sense of responsibility, KPI and result oriented.

  • Excellent communication and stakeholder management skills, both internally and with external token project partners.

  • Experience working with VIP or institutional clients is a plus.

  • Self-motivated, detail-oriented, and able to thrive in a fast-paced and high-pressure environment.

  • Benefits

    Remote-Friendly

    Fully remote role

    Binance builds a comprehensive blockchain ecosystem centered around the largest cryptocurrency exchange globally, serving over 300 million users across more than 100 countries. We deliver a diverse range of financial services that encompass trading, payments, and institutional offerings, all backed by robust security and transparency. Our mission is to leverage the power of digital assets to enhance financial access and promote the freedom of money worldwide.

    Founded
    Founded 2017
    Employees
    11-50 employees
    Industry
    Internet Software & Services
    Total raised
    $10M raised
    View company profile