Email Marketing Manager
TLDR
Build persona-specific nurture programs in HubSpot that guide complex B2B buying committees from awareness through pipeline conversion.
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3–5 years of email marketing experience in B2B SaaS, enterprise technology, or a comparable complex B2B environment.
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Strong HubSpot Marketing Hub experience, including workflow creation, segmentation, list management, trigger-based enrollment, email build, and performance reporting.
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Demonstrated experience building nurture programs for multiple personas, buying stages, or audience segments — not just one-off campaign sends.
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Strong email copywriting skills, including subject lines, preview text, body copy, and conversion-oriented CTAs.
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Experience running structured A/B tests and using results to improve performance.
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Working knowledge of CAN-SPAM, GDPR, suppression management, unsubscribe processing, and opt-in documentation.
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Strong analytical skills and the ability to turn performance data into practical recommendations.
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Experience supporting account-based marketing or buying committee motions with multiple stakeholders at the same account.
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Familiarity with higher education, healthcare, state and local government, or other regulated markets.
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Experience with HubSpot ABM tools, account-level engagement scoring, buying role assignment, or account-based reporting.
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Experience using generative AI or content development agents to support email production, testing, or optimization.
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Experience managing email deliverability, sender reputation, bounce rates, and inbox placement.
About Us
After 15 years building deep expertise as a professional services and consulting organization, Cloudforce is transitioning to a product-led company anchored by NebulaONE® — a secure, governed AI platform purpose-built for higher education and other highly regulated industries including state and local government and healthcare and life sciences.
NebulaONE® runs entirely within the customer's Microsoft Azure tenant — so institutional data never leaves their environment, access is controlled through existing identity infrastructure, and every student, faculty member, staff role, and researcher gets a branded, governed AI experience from day one. No engineering team required.
We are Microsoft's 2025 Education Partner of the Year, backed by Owl Ventures and M12 — Microsoft's venture fund. And we are just getting started.
Why Cloudforce?
We think the best work happens when people care and feel genuinely taken care of — so we've built a company that reflects that.
We offer our employees unique opportunities to learn, grow, and be part of a team that believes in more than just typical nine-to-five activities. We’ve built a culture around openness, inclusiveness, giving back to the community, team building, and growth. Whether it be through monthly team outings, annual trips, or our frequent charitable activities, we’re serious about making each individual feel like they’re part of our team.
The Essentials
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Medical, dental, life, and short-term disability insurance covered at 100% of the premium for employees and 50% for dependents
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Paid parental leave, including adoption and foster care placement
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PTO that grows with you — starting at 15 days, scaling to 20, then 25, plus incentive opportunities to earn even more
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9 company holidays + 2 floating holidays to use however you need them
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401K savings plan and education reimbursement to invest in your future
The Perks
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Friday lunch on us — every week, no exceptions
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Personalized professional growth plan – an ongoing opportunity to map your own path, stay challenged, and grow with guidance and support from your manager
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24/7 access to a modern gym with Tonal and Peloton
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Free monthly garage parking with direct private access to the office
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Sun-filled National Harbor offices with Potomac views, steps from shops and restaurants
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Access to our proprietary AI platform — available as both a professional tool and for your own productivity
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Complimentary snacks, cutting-edge tech, and a workspace you'll actually want to show up to
The Culture
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A real career path — not just a job
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A team that's tight-knit, community-minded, and genuinely fun to work with
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Your ideas heard, valued, and acted on
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An award-winning culture, recognized by Inc. 2026 Best Workplaces for the fifth consecutive year, The Washington Post 2025 Top Workplaces, Great Place to Work Certified, and Fortune 2025 Best Small Workplaces
Want the full picture? Visit gocloudforce.com/careers
This description highlights the core duties of the position; however, responsibilities may evolve as needs change and opportunities arise.
Cloudforce is an Equal Opportunity/Affirmative Action employer. All qualified candidates will receive consideration for employment without regard to disability, protected veteran status, race, color, religious creed, national origin, citizenship, marital status, sex, sexual orientation/gender identity, age, or genetic information.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions in accordance with the Americans with Disabilities Act.
Benefits
Free Meals & Snacks
Complimentary snacks, cutting-edge tech, and a workspace you'll actually want to show up to
Health Insurance
Medical, dental, life, and short-term disability insurance covered at 100% of the premium for employees and 50% for dependents
Garage parking stipend
Free monthly garage parking with direct private access to the office
Learning Budget
Personalized professional growth plan – an ongoing opportunity to map your own path, stay challenged, and grow with guidance and support from your manager
Company recognition and awards
An award-winning culture, recognized by Inc. 2026 Best Workplaces for the fifth consecutive year, The Washington Post 2025 Top Workplaces, Great Place to Work Certified, and Fortune 2025 Best Small Workplaces
Paid Parental Leave
Paid parental leave, including adoption and foster care placement
Paid Time Off
9 company holidays + 2 floating holidays to use however you need them
Wellness Stipend
24/7 access to a modern gym with Tonal and Peloton
Cloudforce builds nebulaONE®, a secure AI platform specifically designed for higher education and regulated industries, ensuring data stays within the customer's Microsoft Azure environment. We serve businesses, app developers, and entrepreneurs by providing intuitive, governable cloud solutions that prioritize privacy and compliance.