Events and Activations Manager

Company Overview:

Zenni pioneered the online eyewear industry in 2003 with a mission to make prescription eyewear affordable and accessible to everyone. Based in Marin County, California, Zenni offers men, women, and children the freedom to express their personal style and individuality through high-quality prescription and protective eyewear curated with a sense of fashion and an incredible selection. With over 50 million frames sold worldwide, a pair of Zenni’s is owned in every country across the globe. Zenni is proud to be the Official Eyewear Partner of the Boston Red Sox, Chicago Bulls, and San Francisco 49ers. For more information, visit www.zenni.com or connect on Facebook, Twitter, Instagram, or Pinterest. 

Position Overview:

As we continue to build our national brand, we are seeking an Events and Experiential Marketing Manager to join our Brand Communications team. In this role, you will be responsible for planning, managing, and executing Zenni’s local, regional, and national events spanning the Tech, Lifestyle, Culture, and Sports industries. This is a great opportunity for someone who loves to travel, connect with new people, and wants to build a career in events and communications. The successful candidate is calm under pressure, obsessive about details, and thrives in a highly collaborative environment. If this sounds like a good fit for you, we would love to hear from you!

What we want you to own in this role:

• In collaboration with the Brand Communications team, define and execute the annual event strategy and calendar based on resources, prioritizing brand impact and ROI

• Strategically allocate internal and external resources to ensure successful event execution, and maximize financial resources
• Research the competitive event landscape and provide ideas and insights to the team about current trends and best practices for brand awareness events.
• Provide input and collaborate with internal design and merchandising teams and external vendors to ensure quality, timely, and on-brand creation of event materials, scripts, promotional products, marketing displays, and products
• Develop standardized Zenni event management processes, KPIs, and procedures; utilize and implement event or project management tools
• Manage all aspects of the event planning and execution process, ensure timely and clear communication with all stakeholders
• Attend and oversee events; act as the point of contact and primary Zenni Brand Ambassador during events
• Maintain and leverage external vendor relationships to support events and maximize impact; ensure experiential support teams are familiar with the Zenni brand and key talking points.
• Evaluate and report on event success by defining and analyzing event metrics including cost, ROI, and brand outcomes
• Development of building booths, working on stand-alone events and expos

Qualifications:

• 5+ years working in event planning and management and/or experiential marketing

• Strong organizational and project management skills; demonstrated ability to meet

• Polished and professional verbal, and written communication and presentation skills

• Proficiency with various software applications including Microsoft Office and Google Suite

• Familiarity with developing KPI’s and detailed budgets
• Experience managing and working with external vendors

• Highly organized and detail-oriented
• Outgoing and passionate about the customer experience
• Flexible, proactive problem solver
• Collaborative and able to articulate clear direction across diverse stakeholders
• Creativity and passion for generating new ideas using imagination and visual sensibility

• Ability to lift up to 30 pounds and stand for 4 hours at a time
• Ability to travel up to 50% and work weekends and evenings

Desirable experience:

• Retail sales and/or e-commerce experience
• People management experience
• Customer-facing experience in retail or customer service
• Adobe Creative Suite

• 50%+ Travel Required

Benefits

• Excellent health benefits that the company pays for and 401k company match
• Annual Zenni Gift Card
• Great Work Life Balance
• Interesting projects with opportunities for growth. Professional development in a stable, successful growing company.

As of 09/1/2023, the expected compensation range for this position is $130,000 to $180,000 USD. Actual pay within this range will be based upon several factors, including without limitation education, work experience, certifications, geographic pay differentials, market conditions, and other business and organizational needs. The Company anticipates that the reasonably expected salary for this position could change in the future and, therefore, the Company retains the right to change, modify, or revisit the salary range for the position for various reasons, including the Company’s business needs.

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