Events Marketing Manager

Pathpoint is looking for an Events Marketing Manager to plan, execute on and manage both virtual and in-person events put on by the company and sales team. You’ll report to our Head of Marketing and collaborate closely with event-specific stakeholders to ensure the event helps us achieve our objectives and is carried out smoothly. Events can range from conference sponsorships and launch parties, to lunch-and-learns, sales meetings and webinars. 

What you'll do:

• Drive and hold ownership over all events hosted by Pathpoint, including conference participation, launch events, customer appreciation events, sales meetings, webinars and more
• Align with the leadership team and other stakeholders on event strategy
• Hold ownership over the events calendar and effectively manage lead time and preparation
• Be the primary point of contact for any events hosted by Pathpoint
• Take point on setting up logistics of the event, including renting spaces, sending invitations, ensuring appropriate items are sent ahead of time, etc.
• Promote events with the help of the marketing and sales teams
• Own event follow-up and work with the appropriate team to achieve great lead conversion
• Travel to and attend on-site events as needed
• Prepare post-event reports with pre-defined success metrics to measure effectiveness
• Use past event data and metrics to adjust strategy moving forward
• Build strong processes to make event organization scalable and build a playbook for best-in-class events

What we look for:

• You’ve served in a B2B events planning role for at least 2 years, where you were directly engaged in planning, promotion and execution of events, both virtual and in-person
• You love brainstorming, planning and executing on events that drive key objectives for the company
• You are ROI-focused and data-driven: you see events as a way to generate hype and are comfortable interacting closely with sales teams
• You’re used to reporting on events performance and giving visibility on the main KPIs to all stakeholders
• Insurance industry knowledge a plus