Executive, Marketing (Search Engine Optimization)

Responsibilities:

• Research and recommend effective SEO keywords for the improvement of organic traffic and search ranking and the maximization of ROI for Ninja Van Brand in the respective country
• Using a variety of tools for competitive research and other methods to discover optimal keyword targets appropriate to the business needs
• Understand keyword metrics and KPIs and continually suggest optimizations to improve performance
• Be able to explain and apply , SEO best practices for keyword research recommendations, internal links (including anchor text optimization), on-page content, and HTML sitemaps
• Understand CSS and HTML
• Create and provide regular progress reports to SEO Lead/ Marketing Manager for Malaysia
• Perform ongoing keyword discovery, expansion and optimization
• Work with editorial and marketing strategy
• Market and competitive analysis of SEO techniques teams to drive SEO in content creation
• Develop and implement link builes and keywords used by competitors or within the same industry
• Being the authority on white and black hat SEO strategies to be a step ahead of ever-evolving search engine limitations and guidelines
• Implementing and updating of site content in multiple Content Management System eg. Shopify, Kontent etc. Ensure that information on the website is updated according to active promotions and campaigns planned

Requirements:

• Competence in standard SEO process
• Technical SEO skills (Search console, crawls, hreflang, canonicals, 301 have no secret for you)
• Experience in Content Management system - is a plus!
• Past experience in project management with internal and external stakeholders
• Ability to communicate efficiently with stakeholders from diverse backgrounds (tech, marketing, managers and country heads etc)
• Proven SEO experience
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, Google Search Console, Ahrefs, SEMrush)
• Working knowledge of HTML, CSS
• Knowledge of ranking factors and search engine algorithms
• Keep abreast of the latest SEO trends, search algorithm updates, new SEO tools and best practices.
• Ability to work and thrive in a fast-paced, rapidly changing work environment
• Relevant working experience for at least 2 -3 years
• BS/MS degree in a quantitative, test-driven field
• Proven experience with web SEO-friendly copywriting (English, Malay appreciated but not mandatory)
• Understanding of technical/content SEO best practices and audit
• Basic proficiency with HTML, CSS and web design
• Ability to translate a user need into a technical requirement
• E-commerce experience appreciated