Facebook Marketing Executive

Job Summary
We are seeking a creative, proactive and results-driven Facebook Marketing Executive to
manage Facebook and Instagram advertising campaigns, generate qualified student enquiries
and support student recruitment for Nanyang International School.
The successful candidate will focus on digital advertising, lead generation, campaign
optimisation and conversion tracking, working closely with the marketing and student
recruitment teams to achieve the school's enrolment objectives.
Roles and Responsibilities
1. Plan, execute and optimise Facebook and Instagram advertising campaigns to
generate qualified student enquiries.
2. Manage advertising budgets, audience targeting, campaign testing and performance
optimisation.
3. Develop engaging advertising content, including copywriting, images, videos and
promotional materials.
4. Monitor key performance indicators, including cost per lead, lead quality, engagement
and conversion rates.
5. Coordinate with the student recruitment team to track enquiries, parent appointments
and student enrolments.
6. Conduct market research and competitor analysis to identify marketing opportunities.
7. Manage Facebook and Instagram accounts, including responding to comments,
messages and enquiries.
8. Collaborate with the marketing team to ensure consistent branding, messaging and
promotional activities.
9. Prepare weekly campaign performance reports, highlighting results, challenges and
recommended improvements.
10. Identify and implement new advertising strategies to improve lead generation and
marketing effectiveness.