Field Marketing Specialist
TLDR
Own end-to-end field marketing for intimate dinners, meetups, and major conferences, driving attendance, engagement, and pipeline through close collaboration with sales.
About Formal
Formal is building the future of privilege access management - and we throw a great party while we’re at it. From founder dinners in SF to conferences like RSA, our events are where we meet the security leaders who become our customers. We’re hiring a Field Marketer to own that experience end-to-end.
About the Role
A Field Marketing Specialist is a highly organized person who can do the hands-on work of managing logistics and online and offline details for projects taking place in person. This includes intimate dinners and lunches, meetups in our SF office, and large-scale conference programs (RSA, Black Hat, and the satellite events we host around them). This is a hands-on, high-ownership role.
What you'll do
Own the field marketing calendar - dinners, lunches, in-office meetups, conferences and satellite events
Run the full event lifecycle: venue and vendor sourcing, contracts, invites, registration, on-site execution, run pre- and post-event campaign motions to maximize attendance, engagement, follow-up, and conversion
Partner closely with sales and exec leadership to build guest lists, create targets and pipeline goals, and tell a story that lands with security and engineering buyers.
Track what works: attendance, pipeline influence and the qualitative signal that makes an event memorable.
What You Need
Experience: 3-5 years of field marketing experience, preferably in B2B tech or cybersecurity, with demonstrated expertise in partner marketing strategies.
Communication Skills: Excellent written and verbal communication skills, with a strong ability to collaborate across functions and build relationships with stakeholders.
Event Expertise: Track record running large conference programs (RSA, Black Hat, Re:Invent, KubeCon, or similar) as a vendor - not just attending.
Sharp eye for detail - menu, signage, lighting, name tags, the vibe
Occasional domestic travel to support events
Why Formal
Real ownership - you’ll shape how we show up to the security community.
A team that takes events seriously as a growth channel and gives you the budget to do them right.
Beautiful SF office that doubles as a venue, plus the team and budget to back you up.
Competitive comp, equity, full benefits.
100% medical, dental & vision insurance coverage for you
Partially covered for your dependents
Flexible PTO
Benefits
Equity Compensation
equity
Health Insurance
Partially covered for your dependents
office and team support
Beautiful SF office that doubles as a venue, plus the team and budget to back you up.
Paid Time Off
Flexible PTO
Formal is a data security platform that empowers teams to control and understand their data effortlessly. By creating a modern protocol-aware reverse-proxy for datastores and APIs, we help organizations enforce least privilege access through advanced data masking, filtering, and anonymization policies.