Global B2C CMO for Hedepy

Hedepy is one of the fastest-growing mental health platforms in CEE. We operate in 9 markets and our mission is simple: make quality mental health care accessible to anyone who needs it. Behind that mission is a fast-moving, remote-first team that values speed, ownership, and modern tools, including a strong AI-positive mindset across the whole company.

We’re now looking for a Global B2C CMO to lead and scale our consumer marketing function across all markets.

What this role is about

You’ll own Hedepy’s B2C growth engine end to end: brand, performance, and the connection between them. You’ll lead our regional marketing leads, work closely with our Head of Performance, and partner with product, BI, and country leadership to turn marketing into a predictable revenue driver.

This is a builder role. We’re not looking for someone to maintain what exists, we’re looking for someone to raise the bar on strategy, execution, and accountability across markets.

What you’ll do

• Set the global B2C marketing strategy, annual plan, and budget allocation across 9 CEE markets
• Lead and develop regional marketing leads / country CMOs and coordinate with our Head of Performance
• Integrate brand and performance into one operating model: positioning, messaging, campaign architecture, growth experiments
• Own the numbers: acquisitions, orders, revenue contribution, CAC, channel mix, and conversion quality
• Build the operating cadence: priorities, reporting, decision rituals, ownership by market and channel
• Partner cross-functionally with product, BI, finance, and country leadership
• Roll up your sleeves on critical launches and market priorities when it matters

Requirements

Must-have

• 5+ years of senior B2C marketing leadership experience, including at least 3+ years leading marketing in a multi-market or multi-country business.
• Proven ownership of growth metrics (acquisitions, orders, revenue, CAC, ROI) with concrete, measurable results you can walk us through.
• Hands-on experience across both brand building and performance marketing (Google Ads, Meta Ads, programmatic, SEO, CRM, or similar), not just oversight, real execution depth.
• 3+ years of people leadership experience, including managing senior marketers or regional leads across multiple countries.
• Strong analytics literacy: comfortable working directly with BI/data teams, reading dashboards, and making data-driven decisions.Active use of AI tools (such as ChatGPT, Claude, Perplexity or similar) as part of your daily workflow, for analysis, creative iteration, reporting, or research. 
• Fluent English (C1+), written and spoken.
• Native level of CZ/SK/RO/HU.

Nice to have

• Experience in subscription, healthcare, mental health, or other trust-heavy consumer categories
• Experience scaling marketing in a startup or scale-up environment (Series A–C stage)
• Familiarity with automation tools, no-code workflows, MCP servers, or modern AI tooling beyond chat interfaces
• Experience building a marketing function from scratch (not only inheriting one)

Benefits

• Free psychotherapy sessions on Hedepy
• Full ownership of a critical growth function in a mission-driven company
• Remote-first setup with flexible hours
• A team that genuinely believes in moving fast, using AI well, and not wasting time on theater
• Direct collaboration with founders and leadership

If you’re a builder who combines sharp strategic thinking with sleeves-rolled-up execution and you’re excited about AI, speed, and modern tools, we’d love to talk.

Meet the B2 marketing team