Google Demand Gen Media Buyer

Role Objective:

We are looking for an experienced, specialized Google Ads Media Buyer who has successfully launched and scaled Google Demand Gen (formerly Discovery) campaigns.

Please Note: This is not a general, standard PPC or search-only role. We specifically require someone with a proven track record of using high-impact visual creatives, audience segmentation, and algorithmic bidding to consistently drive profitable acquisition through Google's Demand Gen inventory (YouTube, Shorts, Discover, and Gmail).

What You’ll Do:

• Own Demand Gen Strategy: Strategize, build, launch, and optimize high-budget Google Demand Gen campaigns from scratch to drive efficient customer acquisition.
• Creative-Led Media Buying: Collaborate closely with our Creative Strategists and Video Editors to define the specific visual assets (images, carousels, video, and Shorts) needed to feed the Demand Gen machine.
• Audience & Lookalike Architecture: Build and optimize lookalike segments, custom intent audiences, and first-party data lists to maximize the efficiency of Google's machine learning.
• High-Frequency Testing: Design, run, and document rapid creative and audience tests, moving quickly based on hard data (CTR, CPA, and ROAS) rather than "gut feelings".
• Performance Analysis: Analyze attribution, monitor platform performance daily, and clearly report actionable insights to the broader growth team.
• Budget & Bid Management: Masterfully manage Smart Bidding algorithms (Maximize Conversions, Target CPA, Target ROAS) to scale spend without eroding efficiency.

What we are looking for

• 2+ Years of Proven Demand Gen Experience: Demonstrated success in structuring, launching, and scaling Google Demand Gen (and/or legacy Discovery) campaigns.
• Deep Google Ads Expertise: 4+ years of overall Google Ads experience, with a heavy emphasis on direct-response, conversion-focused campaigns (YouTube Ads, Performance Max, and Search).
• Creative-First Mindset: You understand that Demand Gen is a highly visual format. You know what makes a thumb-stopping hook, and you can partner with creatives to translate performance data into visual iterations.
• Data-Driven & Analytical: Strong analytical skills with the ability to interpret attribution data, pixel health, and complex user journeys.
• High Ownership & Autonomy: Comfort operating in a fast-paced, async-first environment with minimal hand-holding.
• Communication: Exceptional written and verbal English communication skills.

Nice to Have

• Experience scaling budgets to 6 or 7 figures monthly.
• Strong understanding of tracking, GA4, GTM, and offline conversion tracking setups.
• Prior experience working in direct-to-consumer (DTC) or rapid e-commerce environments.

WORKING HOURS: REMOTE-FIRST & ASYNCHRONOUS

We prioritize output over hours. However, because this role is deeply integrated with growth cycles, we require strong overlap with US business hours (EST/PST) for real-time scaling and troubleshooting.

HOW TO APPLY

We value data over feelings. To apply, please submit your resume alongside a brief case study or overview highlighting:

• Your Demand Gen Experience: The exact budgets and scaling achievements you have personally managed within Google Demand Gen campaigns.
• Your Creative Process: How you test and structure your image and video assets to feed the Demand Gen algorithm.

What's atypical about the company:

Incubator Labs is a performance-focused growth organization that builds and scales brands through rapid experimentation, creative iteration, and disciplined execution. We operate as an internal growth engine, not an agency.

Application Process:

Interested candidates should apply directly for consideration. Upon submitting your application, our hiring team will review your credentials and will notify you if you are selected to participate in the interview process. We appreciate your interest in IncubatorLab and kindly ask that you refrain from inquiries to our teams via LinkedIn.

No third party or agency submissions will be accepted

IncubatorLab is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We consider all qualified applicants for employment regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. If you have a disability or special need that requires accommodation, please feel free to contact us.