Growth Content Manager (Sports & Prediction Markets)

Build and manage the sports content calendar across web, SEO/AEO, affiliate, social, and other distribution channels

Develop full funnel content plans around major US sports, including NFL, NBA, MLB, NHL, college football and college basketball

Identify topical opportunities around key fixtures, major sporting events, seasonality, betting interest and prediction market activity

Work with internal specialists across SEO/AEO, Paid, Affiliate, Social and Product to align content with channel priorities

Ensure content supports organic visibility across traditional search engines and AI answer surfaces, audience engagement, affiliate performance and conversion goals

Brief internal and external writers, editors and subject matter experts 

Monitor content performance and use insights to improve planning, prioritisation and execution

Work with internal and external resources to support digital PR efforts

Set up detailed SEO and AEO tracking and reporting

Utilise and enhance AI content production workflows to speed up production

Collaborate on ASO production and reporting with internal stakeholders

Stay up to date with the latest developments across US sports, prediction markets, betting markets, SEO/AEO, affiliate and social media

Experience in sports content, iGaming, or a similar digital content role

Exceptional knowledge of major US sports, particularly the NFL and NBA, with broader understanding of MLB, NHL, college football and college basketball

Experience creating and managing content calendars across multiple channels

Knowledge or experience of prediction markets, betting markets, odds, futures, props, picks or related sports wagering concepts

Deep experience working in digital PR, SEO/GEO, or other digital content areas

Capacity to work cross-functionally with specialist marketing teams like SEO/AEO, Paid, Affiliate, Social, Product

Critical editorial judgement, with the ability to balance speed, accuracy, user value and commercial relevance

Analytical mindset, with the ability to interpret performance data and turn it into clear content priorities and engaging narratives

Comfortable working in an innovative, truly fast-paced, and performance-driven environment

Competitive salary and benefits package

Opportunity to help build and shape a high-growth sports and prediction markets content vertical

Flexible remote working policy

Collaborative and dynamic working environment with a focus on innovation and performance

Access to leading SEO, analytics, content and growth tools