Growth Marketer

About the Company & Role If you're a pet lover with a startup mindset, this one's for you. We make personalized, science-backed fresh food for dogs — real ingredients, gently dehydrated, tailored to each dog, delivered on subscription. We're a seed-stage, funded DTC brand with real early traction, built on a simple belief: pet parents deserve food they can actually trust for the family member who can't read the label themselves. Our founding team comes from early roles at multiple unicorn startups, and our product is led by a PhD-level R&D team with active university research collaborations — small, science-led, and AI-native in how we operate. This isn't a support role — it's a seat at the core team table. You'll work shoulder-to-shoulder with the founders, owning strategic projects one day and rolling up your sleeves on the unglamorous work that keeps a lean startup alive the next — including getting hands-on with customer support and experience. If "no task is too small" makes you excited rather than nervous, keep reading. What you will do:

Plan and run paid acquisition (Meta and beyond) — own the numbers that matter: CAC, ROAS, and spend efficiency

Take charge of organic social and content across channels — strategy and execution

Produce and edit short-form video and creative that's built to convert, not just to look good

Run structured growth experiments across the full funnel — from first click to repeat purchase

Collaborate with the founders on lifecycle, CRM, and retention

Stay close to customers directly, including some hands-on support — because it makes you a sharper marketer

What you will need:

1–3 years in growth or performance marketing — strong fresh grads welcome with a portfolio that proves it

Hands-on paid acquisition experience; you've owned a budget and moved a real number

Video editing ability is a strong plus — short-form creative is central to how we grow

Experience managing social across multiple platforms

A technical or analytical academic background is preferred

Genuinely AI-native in how you work — not as a talking point, but in practice; bonus if you've built automations or agentic workflows

Fluent in English and Cantonese; Mandarin a plus

Must have the right to work locally

Please include a portfolio or samples of past campaigns, creative, or video work when applying