Demand Generation Executive

About the Role

Voyager Trade is a digital marketplace that helps buyers across the US and other global markets discover and source commodities from verified Indian suppliers.

We're looking for a Growth Marketing Executive to drive awareness, lead generation, and customer acquisition for the platform. This is a high-ownership individual contributor role where you'll work directly with leadership to build and scale Voyager Trade's growth engine from the ground up.

Key Responsibilities

Demand Generation & Growth

• Plan and execute campaigns across paid, organic, and outbound channels to drive qualified leads and buyer inquiries

• Define target audiences, buyer personas, and acquisition strategies for global markets

• Identify and experiment with new growth channels and opportunities

Brand & Market Development

• Increase Voyager Trade's visibility through content and webinars

• Build trust and awareness among importers, distributors, wholesalers, and procurement teams

• Support thought leadership and market positioning initiatives

Website, SEO & Conversion

• Develop SEO-driven content and landing page strategies targeting buyers looking to source from India

• Create lead magnets, sourcing guides, and other growth assets

• Improve conversion rates through testing, optimization, and data-driven insights

Analytics & Operations

• Track key growth metrics including leads, conversions, acquisition costs, and campaign performance

• Build reporting dashboards and generate actionable insights

• Work closely with leadership to align marketing efforts with business goals

Requirements

• 2–3 years of experience in growth marketing, demand generation, performance marketing, or digital marketing

• Hands-on experience with paid marketing channels, lead generation, and marketing analytics

• Experience with tools such as HubSpot, Google Analytics, LinkedIn Ads, Meta Ads, or similar platforms

Good to Have

• Experience in B2B marketplaces, international trade, sourcing, supply chain, or cross-border commerce

• Experience targeting US or international audiences

• Familiarity with SEO, content marketing, and marketing automation platforms

Who You Are

• A self-starter who enjoys building and scaling things from scratch

• Data-driven, curious, and comfortable experimenting with new ideas

• Able to operate independently in a fast-paced environment with high ownership