Growth Marketing Lead

Contribute to revolutionising access to innovative medical treatments. We are on a mission to enable earlier and better access to treatments and improve the lives of patients. Working at myTomorrows makes you part of an eclectic and energetic team and connects you with amazing people and purpose. Being part of a team of +80 people of 30 nationalities and working with people coming from Medical, Pharma, Tech, and Business oriented fields, is as exciting as it is challenging. Working alongside talented colleagues, you will find excitement and challenge in this vibrant and collaborative environment. We are looking for an ambitious team player who shares our values and possesses the right skill set to contribute to myTomorrows’s mission. Your ownership mentality, a ‘get it done’ attitude and a continuously improving and growth mindset are key.

The Growth Marketing/Demand Generation Lead at myTomorrows is a new role and will hold a pivotal space in the marketing leadership team, reporting directly to the Head of Marketing. This global position is focused on generating revenue through inbound leads, implementing creative marketing strategies for both B2B and B2C audiences, and contributing to the transformation of the marketing function into a strategic revenue-driving force. The ideal candidate will need strong leadership skills to inspire and guide their team and collaborate effectively with our global teams. The role comes with a solid foundation, as myTomorrows is a trusted vendor in the market with world-class BioPharma partners, an integrated technology stack, and an upcoming launch of a new website. Joining a highly skilled marketing team, including product marketing, brand and comms, and demand generation with budget to hire.

What you will do in this role:

• Lead data-driven decision making across the marketing department.
• Help develop integrated campaigns to effectively drive awareness and interest of myTomorrows with our audiences.
• Drive initiatives to grow our communities of Healthcare Professionals and Patients.
• Develop and execute inbound campaigns across multiple channels, in line with our OKRs.
• Oversee the management of full-funnel email marketing, remarketing, and nurture campaigns.
• Partner with RevOps to champion CRM (HubSpot) usage and ensure tech-stack effectiveness.
• Drive conversion rate optimization throughout the marketing funnel, tracking and optimizing performance at each stage.
• Launch impactful Account-Based Marketing (ABM) tactics targeting Ideal Customer Profile (ICP) companies, ensuring progression through the commercial funnel.
• Support the selection and onboarding of a new SEO agency.
• Attend and present at strategic meetings with customers and prospects.
• Collaborate with the Head of Marketing to determine hiring needs and create a hiring plan within budget constraints.
• Set your team's roadmap based on the company's strategy and propose budget and workforce planning for your team.