Growth Marketing Manager - SEO & CRO
TLDR
Lead growth-focused marketing across SEO, CRO and product features to accelerate Airtasker’s scalable user growth.
Airtasker is a fast growing online and mobile marketplace for local services and temporary labour. We're revolutionising the way people and businesses get more done by connecting real time labour requirements with one of the world's most under utilised assets - people power.
After recently raising $22M in funding lead by Seven West Media, we are continuing our rapid growth trajectory. Airtasker is looking to hire a talented team player with a strong digital marketing & technical background to help Airtasker scale exponentially.
This position will be responsible for spearheading our growth marketing strategy, including SEO, CRO and developing growth driving product features. As part of an agile startup team you'll report to the VP of Marketing and will be an integral part of Airtasker's growth team.
You will be responsible for:
- Creating the ultimate experience for new visitors to Airtasker.com
- Defining the strategy and content of key “sales” pages (such as homepage and landing pages)
- Conversion Rate Optimisation - continually developing hypotheses, for testing and learning to drive better results with an emphasis on a “test and fail fast” strategy across web and apps.
- Manage SEO strategy for Airtasker.com, including on-page and off-page
- Work closely with Product team to develop and test key features to drive engagement, usability and conversions
- Work with Paid Acquisition team on on-page optimisations to reduce CPAs for paid activity.
- Conducting User Research to gain into insights and learnings to develop further hypothesis for test.
- Work with our Data Analyst and Engineering Team to extract insights for further hypothesising and testing.
- Monitoring and analysing key metrics and web related data “across the board”
- Daily and weekly performance reporting. Presentation of key data and conclusions to management
You will have this experience:
Essential
- Campaign/Project Management Experience working with developers & designers (ideally on web products).
- Strong analytical and Excel skills along with a demonstrated aptitude for campaigns reporting and insights
- Experience with A/B and Multivariate Testing using conversion optimisation tools (VWO, Optimizely, Google Experiments)
- Handy with HTML, CSS & JS.
- Experience with prototyping software (ie Balsamiq)
- Comprehensive understanding of On Page SEO
- Firm understanding of Google Analytics or other analytics platforms
- Passionate about cutting edge web technology
Desirable
- Experience with marketing automation tools (Vero, Marketo).
- Experience running campaigns for services, ecommerce or other online sales acquisition platforms
- Interest in startup community
If you’re interested in applying for this position, please contact:
Airtasker is an online and mobile marketplace that connects individuals and businesses seeking local services with skilled taskers ready to take on temporary labor. By leveraging real-time labor requirements, we tap into one of the most underutilized resources—people power—to help our users accomplish their goals more efficiently.