Growth Retention Sr Manager - Apparel

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast, grow fast, and help you do the same.

🤝 Be part of a dynamic, diverse, and talented global team.

🌍 100% Remote, USD competitive salary, paid time off, and more.

Job Responsibilities

• Own the retention strategy across Shapermint and Truekind, leading Email, SMS, Push Notifications, and WhatsApp.

• Design the end-to-end returning customer journey, from Welcome and transactional flows to Winback and Sunset strategies.

• Build an integrated multi-channel strategy that increases engagement and repurchase while reducing channel overlap, fatigue, and unsubscribes.

• Define quarterly OKRs and retention roadmaps, identifying and prioritizing the initiatives with the greatest business impact.

• Own retention performance, including revenue, conversion, repurchase, and LTV/CAC, turning data into clear opportunities and actions.

• Lead experimentation and optimization, using customer behavior, testing, and competitor insights to continuously improve retention performance.

• Drive cross-functional execution with Data Science, Creative, IT, Growth, and other teams, removing blockers and ensuring high-quality delivery.

Requirements

• 7+ years of experience building and executing retention marketing strategies, ideally in digital-first, e-commerce, or retail environments.

• 5+ years in leadership roles, with experience leading cross-functional teams across Marketing, Creative, Data, and Technology.

• Deep expertise in CRM, lifecycle marketing, segmentation, and customer engagement, with a strong understanding of what drives repeat purchases and loyalty.

• Strong analytical mindset, using customer and performance data to identify opportunities and improve revenue, repurchase, and LTV/CAC.

• Proven ability to turn strategy into execution, managing multiple priorities, roadmaps, and experiments in fast-moving environments.

• Hands-on, curious, and test-driven, with a strong interest in using AI and emerging technologies to improve retention.

• Bachelor’s degree in Business, Engineering, Marketing, Analytics, or a related field.

• Advanced English is required; Spanish, SQL, Data Science, analytics tools, or experience working closely with Engineering are strong pluses.