Head of Demand Generation
TLDR
Run paid, SEO, email, and lifecycle channels while building a team and delivering 3–4x bookings coverage.
Location: New York, NY
Work Model: In-office (5 days per week, Flatiron)
Industry: Payroll & back-office software for startups
Compensation: $200K-$350K OTE
About the Company
Our partner builds a payroll and back-office suite for startups, helping founders run the operational side of their companies. They are a Series A company with a team of roughly 40-45 people, based in New York and growing quickly.
The Opportunity
Our partner is hiring a Head of Demand Generation in a player-coach seat. You will personally run paid, SEO, email, and lifecycle today, then build the team as the company scales. You will own marketing-sourced pipeline with a mandate to deliver 3-4x coverage on the bookings target.
You will partner with the COO on brand and the Head of Sales on conversion, marketing to founders, finance buyers, and people-and-ops buyers.
Responsibilities
- Own inbound demand generation across paid, SEO, email, and lifecycle, hands-on
- Deliver marketing-sourced pipeline against a 3-4x bookings coverage target
- Grow MQL volume and quality, site traffic and conversion, and organic search
- Manage paid spend efficiently against CAC and ROAS goals
- Partner with the COO on brand and the Head of Sales on pipeline conversion
- Hire and build the demand generation team as the company scales
Requirements
- 6+ years in demand generation or growth marketing at B2B sales-led SaaS companies
- Inbound programs that produced measurable pipeline, not just traffic
- Strong writing for a business audience
- Funnel thinking: spend to pipeline to revenue
- Comfortable as a player-coach who still runs channels hands-on
- Excitement about working in person in New York five days per week
- Bonus: fintech, HR tech, or developer-adjacent background
TalentPluto is a dynamic job board designed specifically for fast-growing B2B SaaS companies across various industries. Our platform connects innovative employers with top-tier talent, focusing on the unique needs of businesses in critical sectors like fintech, franchising, and data workflows. By streamlining the hiring process, we empower companies to build exceptional teams and seize their growth opportunities.