Head, Platforms (APP)

Why we need you

The role’s key purpose is to exponentially grow the revenue contribution and parcel volumes attributable to Self-Serve (SS) shippers in the markets Ninja Van is present in. Tangibly, this means a conscientious effort to continuously improve areas such as market channels or business performance via SS products and Ninja Van platform experience. The incumbent will also need to work across the following stakeholder groups at both regional & local levels.

What you will do

• Responsible for bugs reporting and follow-ups on resolution with other stakeholders
• Identify the gaps in the customer journey and justify the need for product and process change and development
• Go-To-Market plans for any new product or initiative launches- Work closely with Reg Product team to continuously analyze performance of Dash Lite + Mobile App for user improvement
• Product training and updates for local stakeholders
• Monitor user drop-offs, evaluate validity and develop new acquisition initiatives from generated BI analysis, looking into the entire funnel from signs up to first order placement
• Working with Digital Marketing to drive acquisition + development of shippers via paid, organic & CRM
• Market performance management and sales promotions to drive new + existing shippers volume growth
• Work closely with Digital team to ensure digital entry touchpoints for users are properly maintained & in best condition
• Utilize generated analysis from our Business Intelligence to drive key retention projects
• Collaborate with Customer Experience Team for better retention support for users
• Collaborate with Trade Marketing Team on their retention initiatives to benefits our app users
• Kept up-to-date of latest developments of competitor’s service offerings and promotions on App
• Perform in-depth study, surveys and interviews with users to enhance the user experience
• Explore new ways to monetize competitive services on App

What you will need

• 5 years of relevant experience from managing a business or product line and/or managing multiple stakeholder types to drive topline performance and Go-To-Market planning & execution
• Bachelor Degree from any relevant business discipline
• Great with numbers & analysis
• Project management
• Spearheaded any launch of products/solutions from scratch for product-market fit
• Able to communicate and liaise with stakeholders across various seniority levels
• Able to live with ambiguity
• Have shown throughout career and experiences the ability to always iterate fast to drive results
• Native Thai speaker
• English proficiency/TOEIC >750