Dolls Kill
Influencer Marketing Manager
Dolls Kill is a global fashion brand that empowers everyone to celebrate their individuality. We currently have over 10 million social media followers including some of the most influential personalities in music, art, pop culture and fashion. We’re also backed by strong consumer-focused investors who share in our vision of building one of the world’s next great consumer brands.
Our team is growing quickly and we are hiring across many functions. We are looking for team members who are equally passionate about what we do and excited about joining the Dolls Kill crew.
We are looking for an experienced marketer to own and manage our Influencer Marketing strategy across gifting, events and activations, and social content. This person will be responsible for the development and execution of influencer marketing campaigns across social and offline channels.
They will also manage our growing influencer team and help optimize and scale our existing programs, reporting into the Director of Marketing. It's an exciting opportunity to own an important piece of our growth engine and have an immediate impact on the business. Experience managing Influencer Marketing for Direct to Consumer brands is required.
Responsibilities
- Oversee influencer marketing to drive customer acquisition and brand awareness; including organic gifting, paid relationships, brand ambassadors, strategic partnerships & more.
- Build and manage a team of A+ influencer 'account managers; define metrics of success and oversee performance against KPIs
- Continuously optimize how we source, engage and retain influencer relationships, with a primary focus on TikTok
- Work cross-functionality to align influencer strategy around the merchandising calendar, major marketing initiatives, store and experiential events
- Develop and manage new influencer initiatives, online and offline; partner with the creative team to leverage our influencer network for content creation
- Investigate social technologies and emerging platforms to uncover opportunities for ongoing growth, program efficiency gains and innovation
- Measure and report on program performance using in-house analytics and third-party tools; share insights and results with cross-functional and exec stakeholders on monthly basis
Requirements
- 5+ years of experience managing influencer marketing for a direct to consumer brand
- Experience in fashion or e-commerce preferred
- Deep understanding of and passion for the brand, our customer and our voice
- A master relationship builder - you can make friends with everyone, and leverage your network to access and establish connections
- A social media native- you know who's cool. who's not and can talk the talk
- Excellent verbal, written communication.
- Familiarity with social media analytics and measurement tools; ability to distill insights from several sources into strategic learnings
- High level of proficiency with Microsoft Office, Excel and Powerpoint / Keynote
- Management experience required; proven ability to build and motivate teams
Dolls Kill is a bold fashion brand that champions individuality, offering curated styles that resonate with a diverse audience. With a strong presence on social media, it connects with over 10 million followers who embrace unique and edgy fashion choices.
- Founded
- Founded 2010
- Employees
- 11-50 employees
- Total raised
- $5.9M raised
Influencer Marketing Manager