Prepare for your SEO Analyst interview. Understand the required skills and qualifications, anticipate the questions you may be asked, and study well-prepared answers using our sample responses.
This question is a great way to test your knowledge of SEO and how it works. On-page and off-page SEO are two important aspects of SEO that all analysts should be familiar with. On-page SEO refers to all the things you can do on a website to improve its search engine optimization. This includes things like creating quality content, using keywords and creating a friendly user experience. Off-page SEO refers to things outside of a website that can influence its search engine ranking. Things like backlinks, social media presence and keyword research are all part of off-page SEO.
Answer Example: “Yes, I am familiar with the difference between on-page and off-page SEO. On-page SEO focuses on improving a website’s search engine rankings through factors like content creation, keyword usage and link building. Off-page SEO focuses on increasing a website’s visibility through factors like social media presence, backlinks and reputation management.”
This question helps the interviewer assess your knowledge of SEO strategy and how you implement it. Your answer should include a list of factors, along with an explanation of why they’re important to consider when creating a new SEO strategy.
Answer Example: “The most important factors to consider when implementing a new SEO strategy are the target audience, the competition and the goals of the website. For example, if I am working on a website that targets millennials, I would want to make sure that my strategies focus on content that appeals to this demographic. In addition, I would need to know what keywords the competition is targeting so I can make sure my client’s website ranks higher than theirs. Finally, I would want to make sure that the website meets its overall business goals.”
This question is an opportunity to show your ability to analyze data and make decisions based on the results. You can answer this question by describing a specific campaign that you evaluated, its goals and how you determined whether or not it was successful.
Answer Example: “In my last role as an SEO analyst, I was responsible for evaluating the success of our SEO campaigns. To do this, I looked at the number of visitors to the website compared to the amount of traffic before the campaign started. If there was an increase in traffic after the campaign, then I considered it successful.”
The interviewer may ask you this question to assess your process-oriented approach to SEO analysis. Your answer should include steps that you take to complete a competitive analysis, as well as the tools you use to complete the task.
Answer Example: “I start by researching the website’s competitors in order to get an idea of their SEO strategies. Then, I use a variety of tools to analyze their content, backlinks and keywords. Finally, I compare the data I collected to determine where we can improve our own website’s performance.”