Prepare for your Strategist interview. Understand the required skills and qualifications, anticipate the questions you may be asked, and study well-prepared answers using our sample responses.
These questions can help the interviewer determine your knowledge of two important strategies used in marketing. A/B testing is a method of comparing two versions of a product or service to determine which one performs better. Multivariate testing is similar to A/B testing, but it compares multiple versions at once.
Answer Example: "Yes, I am familiar with A/B testing and multivariate testing. I have used both of these strategies in my previous roles as a strategist to help determine which marketing campaigns are most effective for our company’s target audience. For example, I recently implemented an A/B test on our website where we compared two different headlines for an article. The headline with the more compelling language resulted in more clicks and conversions."
As a strategist, you need to be aware of the latest trends in your industry. Employers ask this question to make sure you have a passion for learning and growing as a professional. In your answer, share two or three ways you stay up-to-date with industry news. Explain that you enjoy learning about new technologies or techniques that could help your clients.
Answer Example: "I am always reading articles about the latest trends in marketing. I subscribe to several newsletters that provide me with valuable information. I also attend conferences and seminars where I can learn more about what’s happening in the world of marketing. I find that these methods help me stay informed about what’s happening in the industry."
This question can help the interviewer understand how you use your strategic thinking skills to create new ideas for a company. Use examples from past projects to explain how you develop visions, plans or strategies for new products or services.
Answer Example: "I first start by researching the current market and customer needs. I then use this information to create a vision for the product or service, including what features it should have and who it should target. Next, I create a detailed plan for implementing the vision into reality. This includes creating timelines for each step of the process and setting measurable goals for each team member. Finally, I monitor progress throughout the creation process to ensure we stay on track."
This question can help the interviewer determine your knowledge of a specific strategy. The average horizon is a concept in which an organization forecasts its financial performance over a period of time, such as one year. The answer to this question should show that you understand how the average horizon works and can apply it in your work as a strategist.
Answer Example: "Yes, I am familiar with the concept of the average horizon. The average horizon is the period of time over which an organization forecasts its financial performance. In my previous role as a financial analyst, I used the average horizon to predict the company’s revenue and expenses for the next year. This helped me create more accurate budget projections for the company."
This question can help the interviewer understand your thought process and how you develop strategies. Your answer should include a few factors that are important to you, such as customer needs, budget and timeline.
Answer Example: "I consider the company’s goals, objectives and strategies when developing a new strategy. I also take into account any current challenges or opportunities the company is facing and how I can use those to my advantage when creating the new plan. Another important factor is the budget for the project. I like to create realistic goals that fit within the budget constraints. Finally, I always make sure to have enough time to develop the strategy before presenting it to management."
This question can help interviewers understand how you measure success for a strategy and how you apply it in your work. Use examples from past experiences where you measured the success of a strategy and determined whether it was successful or not.
Answer Example: "I use several metrics to determine if a strategy is successful, including but not limited to: * Increased sales * Decreased costs * Increased customer satisfaction * Decreased customer complaints * Increased revenue * Decreased turnover rate * Increased profit margins * Increased market share"
The interviewer may ask this question to learn more about your experience with using data and analytics in your work. Use examples from previous projects to explain how you used data and analytics to develop or evaluate a strategy.
Answer Example: "In my last role, I was responsible for creating a marketing strategy for our company’s new product launch. To develop the strategy, I used data from past campaigns to determine which strategies were most successful and which audiences responded best to certain types of content. Then, I evaluated the success of each campaign based on the goals we set out at the beginning. This helped me decide which strategies to continue using and which ones to stop."
