BTSE
BTSE

KOL BD Associate

TLDR

Drive user acquisition through influencer partnerships and affiliate programs, using data analytics to optimize commission structures and ROI.

Responsibilities:

KOL Identification & Partnership Development

  • Proactively identify, evaluate, and onboard high-impact crypto thought leaders and content creators across key platforms (X/Twitter, Telegram, YouTube, TikTok, and Discord).

  • Negotiate and structure diverse collaboration models, including sponsorships, affiliate programs, and AMAs - ensuring complex KOL fee calculations align with budgetary targets.

  • Build and nurture sustainable, long-term relationships with top-tier Web3 influencers to consistently amplify brand authority and reach.

  • Campaign Strategy & Execution

  • Design and execute targeted KOL marketing initiatives specifically aimed at driving user acquisition, community engagement, and trading volume.

  • Collaborate closely with internal marketing teams to seamlessly integrate KOL activities with broader product launches, promotions, and regional events.

  • Performance Tracking & Reporting

  • Monitor critical KPIs (ROI, conversion rates, engagement metrics) using data analytics to continuously evaluate campaign performance and optimize ROI.

  • Deliver comprehensive, data-backed reports on partnership outcomes, budget utilization, and campaign effectiveness to key stakeholders.

  • Market & Competitor Analysis

  • Stay ahead of market shifts, emerging influencer networks, and competitor tactics within the Web3, DeFi, and broader crypto ecosystems to identify new growth vectors.

  • Requirement:
  • Minimum  experience : 

  • 3–5 years of experience in Business Development, Affiliate Marketing, Partnerships, KOL Management, or Growth Marketing.

  • 2 years of experience in the Web3, crypto, fintech, or digital platform industry is highly preferred.

  • Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.

  • Proven experience in KOL Management or Partnerships, with a strong preference for candidates from the Crypto or Web3 industry.

  • Native or fluent English proficiency, with exceptional presentation and high-stakes negotiation skills.

  • Strong data literacy and familiarity with analytics, including hands-on experience managing and calculating complex KOL payout models and commission structures.

  • A proactive, highly communicative self-starter who thrives independently and under pressure within a fast-paced environment.

  • Nice to Have
    Existing, active network or personal relationships with top-tier Web3/Crypto influencers, creators, and community leaders.
    Perks & Benefits
  • Competitive total compensation package

  • Various team-building programs and company events

  • And many more! Apply and let us tell you more!

  • #LI-GV1

    Benefits

    Additional benefits and details to be provided upon application

    And many more! Apply and let us tell you more!

    BTSE is a global fintech and blockchain company that delivers innovative technology and infrastructure to empower both retail and institutional clients. By pioneering advanced trading technologies and setting industry benchmarks for performance and security, BTSE enables businesses to launch, operate, and scale their fintech solutions in a rapidly evolving market.

    Founded
    Founded 2018
    Employees
    51-200 employees
    Industry
    financial services
    Funding stage
    Series A
    Total raised
    $22M raised
    View company profile
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