Manager, Trade Marketing

Why we need you

We are looking for a Trade Marketing Manager to drive the success of effective trade marketing and promotional activities of the company. Reporting to the Head of Sales Enablement,  the candidate is tasked to maximize revenue growth & targets by developing and implementing the country trade marketing strategy and overall shipper engagement plan. 

You are to support our various in-country sales channel teams towards achieving their key commercial goals, and contribute to sales performance excellence through the formulation and effective execution of Trade Marketing levers such as, but not limited to Ninja Van’s shipper rewards program, shipper referral program, shipper engagement initiatives or time bound tactical promotions.

What you will do

• Cross functional
• Achieve the commercial objectives by leading in the conceptualization and execution of all trade promotions from promotion mechanics, marketing collaterals, shipper’s touchpoint,  to the final mile of trade implementation with seamless execution
• Collaborate with and support the respective teams to achieve their commercial objectivesWork closely with cross-functional a to plan, develop and implement trade marketing, usage and loyalty programs; champion loyalty experience customer journey and to optimize engagement by identifying the shipper segments and deeply understand their needs through design thinking, testing, data analytics and business intelligence and utilise insights to penetrate, engage and grow the segments

• Performance management
• Set up programs, promotions, campaigns performance matrix and conduct in-depth post campaign analysis including assessment of overall effectiveness, key insights, findings and recommendations
• Perform post evaluations of the planned activities, events and provide insights for future activities
• Program effectiveness measurement & management reporting to provide program and promotions performance measurement, insights and identification of new opportunities
• Rewards management
• Drive effective engagement with shippers via communication channels such as eDM, website, in-app notification and other digital touchpoints, exclusive shippers events, gamification and any other value-added services or new initiatives
• Trade event management
• Plan and execute online/offline trade events including but not limited to Trade Shows, Shipper Engagement Events and Marketplace Sellers Events
• Analyze the effectiveness of all trade promotion plans implemented and recommend appropriate improvement plans

What you will do

• At least 5 years of direct experience in building and managing rewards, loyalty and engagement programs
• Bachelor's Degree, relevant experience will be recommended
• Strong project management skills;
• Experience analyzing large amounts of data and trends;
• Ability to think critically and creatively;
• Comfortable with ambiguity;
• Ability to work independently;
• Photoshop / Designing skill is a bonus.