Lifted, an Upwork Company™
Marketing Coordinator Execution Support
TLDR
Coordinate global marketing campaigns and events, leveraging Marketo and analytics to ensure timely, high-quality execution.
- Support campaign planning and setup by attending planning meetings and assisting with project coordination.
- Help manage campaign execution, ensuring processes are followed and project timelines are met.
- Assist with demand generation, gated content, lead acquisition and uploads, website publishing, proof point publishing, and purchase order support.
- Coordinate event planning and execution, including event preparation, registration, and logistics.
- Upload customer leads into Marketo and monitor campaign data using marketing dashboards and reports.
- Support analytics activities by maintaining marketing metadata and assisting with reporting.
- Serve as a subject matter expert on global marketing tools and services, educating stakeholders on best practices and platform capabilities.
- Collaborate with cross-functional teams and stakeholders to ensure successful campaign delivery.
- 3–5+ years of experience in marketing communications, preferably within an agency or client-side environment, with a focus on event marketing and virtual events.
- Strong written and verbal communication skills in English and Simplified Chinese.
- Experience in client/account management and project management methodologies.
- Understanding of marketing communications, both digital and traditional.
- Working knowledge of Marketo or similar marketing automation platforms is an advantage.
- Experience with event marketing, event planning, and related marketing technologies.
- Ability to build strong stakeholder relationships and resolve issues collaboratively.
- Bachelor's degree or equivalent university qualification.
- Must be able to read, write, and speak Simplified Chinese.
- Opportunity to work with one of MRM's leading global enterprise accounts.
- Collaborate with international teams in a fast-paced marketing environment.
- Be part of an award-winning digital marketing agency under the Interpublic Group (IPG).
- Ideal for professionals who are proactive, detail-oriented, collaborative, adaptable, client-focused, and driven to deliver high-quality marketing execution.
Benefits
Remote-Friendly
Fully remote role
Lifted, an Upwork Company™, connects enterprise clients with skilled freelance professionals to support specialized projects in safety, finance, and artificial intelligence. By leveraging a network of experts, we streamline the process of sourcing talent for complex tasks, ensuring high-quality results that drive innovation and efficiency in high-demand sectors.
Marketing Coordinator