Marketing Director

The Impact You’ll Have at Voxy

We are looking for an experienced marketing leader with a proven track record for driving and accelerating revenue growth through creative and targeted demand generation campaigns, managing all marketing and operations functions to achieve the company objective of sales, growth and visibility while ensuring a consistent marketing message and positioning according to the corporate direction.

What You'll Do

Your objective will be to use data insights to raise our growth, building dashboards that will monitor lead sources effectiveness and forecasting to provide recommendations for optimal channel investment. To achieve these objectives, you'll lead our metric analytics approach, set strategy and drive key initiatives to build and optimize our existing growth engine, including testing new strategies to expand how we generate new leads, reducing funnel dropoff, and working with sales to maximize our SDR team's efforts. This is an excellent opportunity for someone who is skilled in marketing analytics, has experience managing and translating data into easy-to-understand, actionable insights, and has team management experience.

Responsibilities

• Create marketing plan based on annual revenue goals through integrated mix of activities across our Growth Marketing suite: Digital, Field, SDR programs
• Provide guidance and structure to know how to forecast lead and budget plans that align to company quarterly pipeline and bookings goals
• Direct a structured and strategic analytics and reporting program to evaluate topline growth and ROI drivers
• Oversee the company's web properties and marketing automation tools, helping team with everything from solution selection to continued integration and tuning
• Spearhead the identification of productive new themes for successful thought leadership and content marketing initiatives including webinars, ebooks and custom research
• Make content and marketing recommendations to optimize engagement, MQL creation opportunity development (SQL), sales pipeline velocity and close rates, overseeing our lifecycle marketing efforts to drive new and existing users towards our SDR team
• Plans and administers the marketing operations budget
• Build a framework that drives speed and clarity in decision making on investments as well as a high degree of accountability

Qualifications

• 8-10 years experience in B2B SaaS marketing, at least 4 years in a managerial role
• Fluent in English. Spanish or other languages is a plus.
• Strong analytical background to drive marketing strategy and execution of metrics-based demand generation programs through technology, database management and multi-channel processes
• Experience with Marketing Automation Platforms and their connection to key demand generation software like Salesforce, Marketo, Outreach
• Able to adapt key messages for multiple audiences, including end users, customers, prospects and channel partners
• Experience with SDR or Team Lead / Management position at a SaaS company is a plus

In addition to a rewarding job that that will directly impact how millions of students learn English, working here, you’ll enjoy:

• Competitive salary (base/bonus/commission)
• Great benefits: medical insurance, cell phone & wifi reimbursement, home office & wellness budget, team events
• Remote friendly work policies
• Language classes w/ Voxy 
• Work with an international team based in the U.S., and globally
• Ongoing professional development and reimbursement for attendance at industry or professional conferences!
• Incredible team of super bright, creative, talented and passionate individuals

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital, veteran, or disability status.

About Voxy:

Voxy is a leading web and mobile-based English learning platform that provides personalized language instruction to major educational institutions, corporations and governments in North and South America, Europe and Asia. Voxy’s proven approach draws on more than 30 years of academic research on second language acquisition. Every online course combines adaptive learning technology and authentic, real-world content to support learners’ unique needs in real time. Voxy launched in 2010 as one of the most disruptive technology startups of the year, and has since been used by millions of learners around the world. It has been recognized for its innovative approach by major media outlets including the New York Times, Forbes, CNN, Veja and Fast Company, and is backed by leading education and technology investors including Rethink Education, ff Venture, Contour Venture Partners and Pearson PLC. Voxy is headquartered in the U.S. with team members in the U.S., Brazil and around the globe.