Marketing Executive / Manager
TLDR
Lead diverse marketing initiatives in an innovative agri-tech startup, driving customer engagement and multi-channel campaigns while collaborating closely with the CEO.
The candidate needs an entrepreneurial spirit to join an early stage company in an innovative sector reporting to the CEO.
The mission will comprise a variety of responsibilities including:
- Lead the planning and execution of Marketing and Advertising initiatives from start to finish, leveraging internal support and driving collaboration
- Create and manage content and updates for customer touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
- Conceptualise and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels including LinkedIn/Twitter/FB, email, the website and printed collateral
- Coordinate and be the point of contact for Marketing initiatives with third parties, event organisers and agents
- Gather and analyse customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Participate in the product development process by providing input on customer and market trends
Skills and Qualifications
- Bachelor’s degree in marketing, business, or related field from a reputable university
- Excellent written and verbal communication skills
- Proven experience developing marketing plans and campaigns
- Strong project management and multitasking skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools
Preferred Additional Qualifications
- Proficiency with Hubspot, Photoshop, Wordpress, MS Excel
- French or other languages
- B2B lead generation experience
Kroptek is an agri-tech startup that develops innovative solutions for horticulture lighting and Controlled Environment Agriculture (CEA), enabling high-quality crop production year-round and at minimal cost. Serving a diverse customer base across 12 countries, we create unique projects like converted shipping container farms and customized lighting for urban vertical farms. With pilot farms in France and Canada, we are committed to sustainable food production using our proprietary technology.