Marketing Lead, EMEA
TLDR
Lead the development of a comprehensive marketing strategy for EMEA, aligning efforts with sales to drive regional growth through demand generation and localized campaigns.
ABOUT RETOOL
Nearly every company in the world runs on custom software for critical operations like tracking performance metrics, handling customer support workflows, building admin dashboards, and countless other processes you might not have even thought of. But most companies don't have adequate resources to properly invest in these tools, leading to a lot of old and clunky internal software or, even worse, users still stuck in manual and spreadsheet flows.
At Retool, we’re building the first enterprise AppGen platform: software that transforms natural language into production-ready code, integrates directly with business data, and meets the highest standards of security and governance. AI is redefining what it means to build software—and who gets to build it. The definition of “developer” now includes analysts, operators, and domain experts creating solutions directly. As the pool of builders widens, so does the complexity of what they need to build. The opportunity is enormous, but so is the challenge of enabling this larger community to build production-grade software safely. That means AI that understands real business data, enforces enterprise policies automatically, and empowers teams to create once and reuse everywhere with shared, trusted components.
Over 100 million hours of work has been automated by developers and domain experts using our platform, freeing them to focus on creative problem-solving and strategic initiatives that drive real business value. The people closest to knowing what needs to be built can now safely create custom solutions within enterprise guardrails. And that's a mission worth striving for.
Let's build the future together!
WHY WE’RE LOOKING FOR YOU:
We're growing fast in EMEA and we need a marketing leader who’s equal parts strategist, builder, and doer. As we deepen our presence in the region, we’re looking for someone who can design and drive a regional marketing strategy from the ground up. From field marketing to demand generation and local campaigns, you’ll be the engine behind our growth in EMEA. You’ll thrive here if you like if you love wearing multiple hats, building programs that generate real demand, and connecting marketing to revenue.
WHO YOU'LL WORK WITH
You’ll be based in our London office and partner closely with our Head of EMEA Sales and the broader GTM team to align marketing efforts with revenue goals. You’ll report into our Head of Demand Generation and collaborate with global marketing peers to make sure your regional strategy ladders up to our global priorities, while still reflecting the nuances of EMEA markets. You’ll also oversee a field marketing contractor to start, with the opportunity to build a team under you.
WHAT YOU’LL DO:
- Develop and execute a comprehensive marketing strategy for EMEA with an emphasis on field marketing, ensuring alignment with sales objectives and tailored to regional dynamics
- Own regional demand generation: from digital campaigns to ABM, events, and partner marketing
- Drive brand awareness across the region through thoughtful positioning, audience insights, and consistent in-market presence
- Conduct ongoing market research to identify trends, buyer needs, and whitespace opportunities; turn insights into actionable marketing strategies
- Localize global programs and regional campaigns that speak directly to EMEA audiences
- Partner closely with sales to support pipeline generation and acceleration
- Track and report on marketing performance in partnership with finance partners; optimize based on data, not gut
- Build strong internal relationships to make things happen—especially across sales, product, and marketing ops
- Be a player/coach—happy to set strategy one day and roll up your sleeves the next
THE SKILLSET YOU'LL BRING:
- 10+ years of proven success building regional marketing programs in a high-growth B2B or SaaS startup environment
- Strong experience in field marketing and demand generation, with an understanding of what drives pipeline
- A growth mindset — you're energized by experimentation, learning quickly, and scaling what works
- Proven ability to elevate brand awareness while driving measurable demand
- Deep understanding of the EMEA market landscape, including cultural nuances, buyer behavior, and regional channels
- Experience marketing a technical product, ideally to technical audiences
- Ability to balance strategic thinking with hands-on execution
- Excellent collaboration and communication skills; you're confident working with sales leaders and execs
- Comfortable with data — you use it to inform decisions, track impact, and iterate quickly
- Natural leadership instincts with a desire to build and coach a high-performing team
Retool offers generous benefits to all employees and hybrid work location. For more information, please visit the benefits and perks section of our careers page!
Retool is currently set up to employ all roles in the US and specific roles in the UK. To find roles that can be employed in the UK, please refer to our careers page and review the indicated locations.
Retool is the fast way to build internal tools. Drag-and-drop our building blocks and connect them to your databases and APIs to build your own tools, instantly. Connects with Postgres, REST APIs, GraphQL, Firebase, Google Sheets, and more. Built by d...
- Founded
- Founded 2017
- Employees
- 51-200 employees
- Total raised
- $140M raised